Moët & Chandon is pleased to announce the launch of its new annual program, Nectar of the Culture, in partnership with iconic cultural photographer, Jonathan Mannion. This debut collaboration showcases the new brand program, which celebrates the people, places and moments that push culture forward. Mannion, a respected documenter of the “Golden Era” of Hip-Hop, will work with Moët & Chandon to highlight a new era of pioneers who are changing the game today and shaping culture to impact a new generation, which Mannion and Moët have dubbed the “Rose Gold Era.” To celebrate, the brand is releasing a limited-edition custom-designed bottle of Moët & Chandon Nectar Impérial Rosé, the #1 selling rosé champagne in the US, to honor the impact and accomplishments of the culture by way of the new pioneers and Mannion’s work.
“When it comes to iconic photographers, there are few that have the pedigree and industry respect of Jonathan Mannion,” said Jasmin Allen, Vice President of Moët & Chandon. “Mannion has been a behind-the-lens fixture in hip-hop, documenting its ‘Golden Era’, and will capture the next generation of tastemakers. We are proud to introduce a new program and limited-edition bottle of Nectar Impérial Rosé to celebrate his long-standing commitment to the culture.”
To capture the Nectar of the Culture, Moët & Chandon and Mannion will celebrate pioneers in key cities across the U.S including New York, Atlanta, Miami, Los Angeles and Chicago – leading with New York’s pioneer, Queens-born fashion-designer LaQuan Smith. Today, the pinnacle of culture encompasses pioneers that express themselves through multiple passion points such as music, fashion, innovation, entrepreneurship and community outreach. Mannion will highlight their impact within the Rose Gold Era by documenting their legacy with new portraits, and Moët & Chandon will host events in their honor.
“I’ve had the privilege of capturing pioneers during the Golden Era of Hip-Hop who are now known as industry legends,” said Jonathan Mannion. “I’ve seen first-hand how Moët & Chandon has been an iconic symbol in the culture. We honor this lineage from then to now with a new class of creative thinkers, in what I like to think of as the Rose Gold Era. With Moët, I raise my glass to the next generation of visionaries who define it.”
Moët & Chandon Nectar Impérial Rosé is a demi-sec champagne renowned for its radiant color, intense fruitiness and seductive palate, as the most flamboyant and gourmand expression of the House’s style. The new limited-edition bottle is designed to reflect the Rose-Gold Era by transforming Moët & Chandon Nectar Impérial Rosé into a fully rose gold bottle. The bottle is available at select retail locations nationwide and can be found online at Clos19.com (SRP $59.99). For more information on Moët & Chandon and its portfolio, please visit www.Moet.com and via social @MoetUSA.