This fall, Macy’s mstylelab is set to kick-off its second annual mstylelab Concert Tour, bringing intimate performances from top musicians to select Macy’s stores across the country. All events will be free and open to the public at the mstylelab lounge in 15 Macy’s stores nationwide. Participating artists include Dev, The Ready Set, Soulja Boy, Motion City Soundtrack, The Academy Is…, Eisley, Cris Cab and other special guests to be announced.
“Macy’s is the fashion and lifestyle destination for the back-to-school season”
As part of an exciting music program produced by FILTER Creative Group, concert attendees will have the chance to uniquely connect with musicians while exploring the newly revamped mstylelab lounge. On display will be the hottest back-to-school styles and accessories from Macy’s exclusive brands American Rag and Material Girl.
The mstylelab Concert Tour is currently scheduled to hit Macy’s locations in Los Angeles, Sacramento, Seattle, Houston, Chicago, Detroit, Minneapolis, Boston, Long Island, New York City, New Jersey, Atlanta, Miami and Fort Lauderdale. Fans can find out additional information on the mstylelab Concert Tour, including event dates and which artists are performing at each stop by visiting facebook.com/mstylelab beginning August 8.
“Macy’s is the fashion and lifestyle destination for the back-to-school season,” said Amy Kule, Macy’s group vice president of national events and partnership marketing. “For years, we’ve embraced the convergence of music and fashion in the retail experience. The mstylelab Concert Tour gives our young customers a chance for a unique, interactive and energetic in-store experience, while shopping the latest fashions from American Rag and other exclusive brands. Not only will they enjoy a free performance from some of today’s hottest artists, but they’ll leave Macy’s ready to head back to class in style.”
Offering trendy and affordable apparel and accessories from brands like American Rag, Material Girl and Jessica Simpson, mstylelab will have guys and gals looking original, effortless and authentic as they head back-to-school this fall. For great interactive and trend content for back-to-school, visit macys.com/mstylelab, an online destination dedicated to teens that combines pop culture topics with fashion. In addition to fashion trend videos and the ability to shop online, you can also find m.mix, where life meets fashion. Here teens can find the latest bands, music downloads, cool events, the ability to scope out mstylelab’s Facebook social scene and watch the new web series WENDY, an online program from the executive producers of Pretty Little Liars and The Vampire Diaries.