Lighthouse Point Chamber of Commerce launches loyalty marketing campaign for residents

To encourage support of its members, the Lighthouse Point Chamber of Commerce is launching a loyalty marketing campaign called Shop the Point. The campaign targets residents in the City of Lighthouse Point and encourages them to support local businesses in the City of Lighthouse Point by offering a discount or special offer only eligible to residents of Lighthouse Point.

The goal of the campaign is to introduce residents to the many businesses in Lighthouse Point and encourage them to do business with them.

“When we sat down this year as a board, we wanted to do something that would help our businesses, but also bring exposure to the wider community, so we developed “Shop the Point,” said Mike McLain, chamber president. “It’s the chamber’s version of a ‘Shop Local’ campaign and we really hope residents get behind it and support the initiative.”

The Chamber mailed a loyalty card along with a letter to all city residents, encouraging them to not only visit the chamber website, but to connect on Facebook as well at Facebook.com/LHPChamber. To date, 40 businesses have confirmed participation in “Shop the Point.”

“Our goal is for “Shop the Point” to help boost the City’s economy and viability and to keep Lighthouse Point a flourishing and desirable community,” said McLain. “These businesses are the foundation of this City, and currently support and enrich our community as residents and through their endeavors and charities.”

The Lighthouse Point Chamber of Commerce is officially launching the campaign during “Moonlight at Beacon Light” on Thursday, Nov. 29 from 5-8 p.m. at The Shoppes of Beacon Light, 2400 N. Federal Highway, Lighthouse Point. There will be music, entertainment, tastings, drawings, “Shop the Point” giveaways and plenty of deals for “Shop the Point” cardholders as well as other shoppers.

To learn more about “Shop the Point” or the Lighthouse Point Chamber of Commerce, please visit www.lhpchamber.com

Spread the love!