Grand Opening of dei Frescobaldi Miami Beach

Piero Benini, Roberta Chianelli, Alessio Limatola and Leonardo Limatola

Request the honor of your presence to celebrate

The Grand Opening of

dei Frescobaldi Miami Beach

Tuesday, November 27, 2012

7:00PM-10:00PM

Featuring a wine tasting of Frescobaldi’s world reknown wines
& aperitivos by award-winning Italian Chef Marco de Simone

RSVP Required to Frescobaldi@creativasgroup.com

Invite admits one plus guest

956 Washington Avenue – Miami Beach, FL 33139 Main: 305.674.4561
Located at Hotel Astor

DEIFRESCOBALDI.it

Marchesi de’ Frescobaldi, one of Italy’s most prestigious wine producers is spreading its wings to the U.S. as they are in the midst of opening their first restaurant on American soil inside the Astor Hotel on South Beach. The Frescobaldi family which has a long and storied history in Italy plans to please the palates of South Floridians with their award winning wines and authentic Italian cuisine. The Frescobaldi family brings South Floridians: dei Frescobaldi Miami Beach.

Piero Benini (son of Maria Frescobaldi) of Tuscany, Italy is currently in Miami creating this project with the carefully chosen Alessio Limatola (an Italian restaurateur) to manage the operations. Piero enjoys a fine glass of wine like anybody else but what sets him apart from many other wine aficionados is that the wine he drinks usually bears his last name. The Frescobaldi family’s dealings in wine date back 1308 and has since gone on to own the largest extent of vineyards in Tuscany. The celebrated brand has owned companies associated with Orenallia (“2001 wine of the year”) and Luce, a collaboration with Robert Mondovi. Additionally Frescobaldi has produced acclaimed wines such as: Mormoreto, GIramonte and Castel Giocondo (Brunello di Montalcino). The Frescobaldi family is very entrenched in Italian history. Piero’s forefathers actually bartered their Frescobaldi wines for works of art with Michelangelo. The family also supplied wine to Henry VIII; surviving contracts in the family archives are signed by the English king. Today, The Frescobaldi family branched out to produce among other things Laudemio extra virgin olive oil and opened wine bars and restaurants in Rome, Florence and London (Harrod’s).

Piero Benini thought it was time to bring a Frescobaldi restaurant to the United States market and chose the Magic City as the first location. Choosing the Astor Hotel was easy as the restaurant sinks behind the lobby into a wide open space that boasts natural light and elegant décor, along with a cozy wine bar leading into a hidden outdoor terrace. Piero flew in award winning Chef Marco De Simone from Italy to create the menu. De Simone has been working diligently to create an amazing menu that will showcase authentic yet contemporary homemade recipes coupled with some Miami-esque touches for presentation.

The dei Frescobaldi restaurant plans to be one for those who appreciate authentic family recipes paired with an expansive selection of wines. The restaurant boasts almost their entire portfolio, with wines that have never been made available in the United States. They will be made available in the built in “market” as well as tableside. Piero and Alessio have set plans for wine dinners and wine tastings featuring selections from the Frescobaldi wine portfolio. Chef Marco carefully planned the menu around the wine portfolio which is sure to be a hit with any guest. The dei Frescobaldi wine cellar is a celebration of the family’s portfolio as it boasts an extensive wine list to fit every palate and occasion.

The Frescobaldi family has garnered worldwide accolades for their award-winning wines and has successfully branched out with their fine restaurants and wine bars all over Europe. Piero hopes to share his family’s legacy with South Florida. The Grand Opening of dei Frescobaldi is scheduled for November 27, 2012 and will feature city officials, VIPs and celebrities to include Domenico Vacca, artist Carlos A. Navarro, Karol Rosa, Tito Puente Jr., Real Housewives of Miami cast member Dr. Karent Sierra, and Jane Castro. More information on the by invitation event will be released following a media tasting on November 20, 2012. The dei Frescobaldi Miami Beach effort will be a unique collaboration with Citrus Miami and Tony Guerra as well as Creativas Group Public Relations.

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