This summer, get ready to kick things up a bit as DeLeón Tequila launches its ‘Summer Done Different’ series, a Western-inspired elevated kickback experience made for the taste and energy of your clique. Think blazing sunsets, unique one-of-a-kind experiences, artful libations, and a whole lot of swagger. The series invites consumers to elevate their summer celebrations and proves that with your clique by your side Summer Tastes Different.
Kicking off with Cinco de Mayo, DeLeón is partnering with American model and musician-turned-hobbyist chef Gabriette, to curate a menu of unique cocktail and food recipes to elevate any Cinco celebration. Gone are the days of the ordinary Margaritas and Palomas – DeLeón is introducing elevated concoctions like the DeSour Marg and the DeLoma 75, infusing traditional cocktails with gourmet garnishes and a French twist that pays homage to the brand’s distinct distilling and aging process.
Ready to enjoy DeLeón and do your summer differently? From now until April 23, 2024, fans 21+ can text ‘TEQUILA’ to 24272 for the chance to join DeLeón down South at one of the hottest Hip-Hop festivals, Summer Jam HTX. One winner and three of their friends will be flown out to attend an exclusive pre-festival kickback celebration curated by Gabriette and later enjoy watching some of the biggest names in Hip-Hop take centerstage. Winners of this exclusive opportunity can expect curated bites with Gabriette’s spin, perfectly paired with the smooth richness of DeLeón Tequila in innovative cocktails. It’ll be a tantalizing fusion of taste and style, guaranteed to set the stage for an unforgettable Summer day.
After indulging in the ultimate kickback, our winner and their clique will be front and center at Summer Jam HTX. It’s a once-in-a-lifetime VIP opportunity to immerse yourself in the music, the culture, and the electrifying energy of a true summer done different.
That’s not all! Five additional lucky winners will get the chance to win $1,000 to curate their own Cinco de Mayocelebration covered by DeLeón and recreate the beloved recipe pairings right at home. It’s an invitation for fans to share the joy of unique, exceptional moments with their clique at home, while relishing in the refined taste of our ultra-premium liquid.
In the same spirit of celebration and commitment to a ‘Summer Done Different,’ DeLeón will bring a fusion of Western-inspired high-tempo gatherings to cities like Atlanta, Miami, and Los Angeles. Guests will have the opportunity to express their distinct tastes through a blend of music and style, all while indulging in meticulously crafted DeLeón cocktail serves. From elevated brunch affairs to midweek celebrations and even an exclusive release event for the launch of a Western-themed swim collection, there will be an event to suit every palate and preference.
“We are thrilled to unveil the ‘Summer Done Different’ Series, offering our audience the chance to elevate their summer celebrations with DeLeón Tequila,” said Ari Anderman, Brand Director at DeLeón Tequila. “Harnessing the liquid’s distinctive character and rich heritage of tequila, we’re shaping a new summer narrative, infusing every moment with the bold vibrant spirit of DeLeón. It’s a call to redefine the very essence of summer, beckoning consumers to Taste the Difference.”
The launch of the “Summer Done Different” series heralds in a new era for the brand, showcasing innovative additions such as the debut of 375ml bottles with the brand’s distinctive bottle design, coupled with its iconic cap, setting the stage for unforgettable toasts and moments shared with your clique.
Crafted from the rich soil of Los Altos, Jalisco, DeLeón Tequila blends the art of Tequila craftsmanship with the mastery of French winemaking, creating a distinct symphony of complex flavors unlike any other agave-based spirits. Its journey from earth to bottle is a testament to the unparalleled dedication and innovation, rendering it a one-of-a-kind spirit.
For those who prefer to celebrate at home, serve up a signature cocktail like the delicious DeLoma 75 at your next get together:
DeLoma 75
An elevated Paloma inspired by the French 75, using our ultra-premium DeLeón Blanco Tequila.
Ingredients:
- 1.5oz DeLeón Blanco
- 1oz Grapefruit Juice
- .5oz Lime Juice
- .75oz Simple Syrup
- Top up with Champagne or Prosecco
Glass: Champagne or Highball Rimmed with Salt
Garnish: Grapefruit Twist
Preparation: Salt the rim of a champagne flute or highball glass. Fill it with ice. In a shaker with ice, mix DeLeón Blancowith the ingredients. Strain the mix into the prepared glass over ice. Top it with champagne or prosecco slowly. Garnish with a twist of grapefruit peel. Serve immediately for a delicious and elegant drink. Cheers!
DeLeón is available nationwide wherever spirits-based beverages are sold, at a suggested retail price of $39.99–$49.99.
DeLeón encourages people of legal drinking age to celebrate responsibly. Please visit www.DeLeonTequila.com for additional information on DeLeón.
Stay up to date on where the “Summer Done Different” series pops up next by following the conversation at @deleontequila.