In a bid to bring the spirit of summer into the heart of winter, BACARDÍ® has partnered with Berlin-based fashion label On Vacation to unveil the limited edition BACARDÍ x On Vacation Capsule Collection. Launched on November 20, 2024, this vibrant collection embraces the motto “Do What Moves You,” encouraging consumers to indulge in colorful designs and summery styles during the colder months.
The collaboration highlights BACARDÍ’s rich Caribbean heritage alongside On Vacation’s dedication to year-round holiday vibes. The resulting line features a playful assortment of apparel—ranging from t-shirts and hoodies to socks and caps—designed to uplift and inspire. Signature items showcase modern graphics inspired by classic cocktails such as the Mojito and BACARDÍ & Coke, all while celebrating the essence of both brands.
“BACARDÍ is more than just a rum; it’s an invitation to express, connect, and dance to the beat of your own drum,” said Tjalling Simoons, Regional Brand Director of Europe at BACARDÍ Rum. “This collaboration isn’t simply two brands coming together; it represents a powerful synergy of bold style, passion for music and dance, high energy, and community.”
On Vacation, founded in 2016, is known for its trendy vintage aesthetic and aims to evoke a perpetual holiday mindset, regardless of the season. “For us, BACARDÍ stands for self-expression, which is why the brands complement each other so well,” noted Ulrich Hasselmann, Founder & Managing Director of On Vacation Club. “The collection is a testament to this perfect match.”
To further entice fans of festive flavors, BACARDÍ has also crafted an exclusive cocktail recipe for the collection: the Mojito Royale. This elevated take on the classic Mojito blends BACARDÍ Carta Blanca with fresh ingredients and MARTINI Prosecco, making it a delightful addition to any holiday gathering.
Price List for the BACARDÍ x On Vacation Collection:
– T-Shirts – €49.99
– Hoodie – €99.99
– Socks – €14.99
– Cap – €39.99
As the catalogs of winter wear grow darker, BACARDÍ and On Vacation invite you to step into the light with their cheerful Capsule Collection, ensuring that the laid-back joys of summer can shine through even in the chill of December.
A classic with a twist: BACARDÍ has also developed an exclusive cocktail recipe for the collection – the Mojito Royale, which takes the popular classic to a whole new level, making it the perfect drink for more festive occasions.
Ingredients:
50 ml BACARDÍ Carta Blanca
25 ml lime juice
10 mint leaves
5 grapes
2 tsp white cane sugar or 15 ml cane sugar syrup
25 ml MARTINI Prosecco
Ice cubes or crushed ice
Garnish: Mint sprig & grapes
Preparation: Mix the grapes, limes & sugar (syrup) in a large highball glass and crush the ingredients with a pestle. Crush the mint leaves with a bar spoon and carefully fold the mint into the ingredients. Add BACARDÍ Carta Blanca and top up with ice cubes. Mix well and top with MARTINI Prosecco. Fold in carefully, top up with ice and garnish with mint and grapes.
Find more information here.