URGE Miami Festival Returns to South Beach November 27–30 — Four Days, Four Nights, One Beach Party That Rises 25 Feet
URGE Miami Festival returns to South Beach November 27–30 with four days of programming: an opening party at a five-star hotel, SWET at Strawberry Moon, the legendary Beach Party on 6th Street (2–9pm, redesigned with a 25-foot stage and elevated VIP), WE 'Heroes' Party at M2 Miami, and the RAW afterhours marathon at Paraiso Estereo. Official host hotels are The Clevelander and Essex House, from $169/night. A portion of proceeds benefits Miami Beach Pride.
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URGE Miami Festival returns to South Beach November 27–30 for four days of music, community, and the kind of moments that producer Luis Morera describes plainly: "the people, the energy, the laughs, the reunions, and the moments you never planned for." The 2026 edition brings a redesigned Beach Party, a full nightclub program across M2 Miami and Strawberry Moon, and an afterhours marathon to close the weekend.
The 2026 lineup includes Deanne, Eliad Cohen, GSP, Cesar Hernandz, Isis Muretech, Jace M, Jerac, Joey with the Mustache, Junyo, Raul Mata, Robincal, and Sharon O'Love. Two additional internationally renowned surprise DJs are set to be revealed.
The festivities begin Friday at 2pm with an opening party at a five-star Miami Beach hotel. The evening continues at GUAPO at M2 Miami, featuring Cesar Hernandz and GUAPO's resident DJ. Originally from São Paulo, GUAPO has built an international reputation for its fresh, joyful atmosphere and contagious energy.
Saturday afternoon, SWET takes over Strawberry Moon with Jace M and Joey with the Mustache providing the soundtrack to a sun-filled pool party at one of South Beach's most impressive settings. That evening, URGE returns to M2 Miami for the first major nighttime event of the weekend. Eliad Cohen and Brazil's Junyo go back-to-back before UK DJ Sharon O'Love closes the night.
Sunday is the weekend's standout event: the legendary URGE Beach Party, running 2–9pm on the beach between 6th and 7th Streets, just off Ocean Drive. Deanne headlines alongside a surprise internationally renowned DJ/producer. This year's edition introduces a fully redesigned layout inspired by the world's leading music festivals — a stage rising 25 feet above the sand, entirely new production, and an elevated VIP section with an open bar and panoramic views of both the stage and the Atlantic Ocean. Sunday night, the WE "Heroes" Party runs at M2 Miami from 10:30pm to 5am, with music from Robincal, Raul Mata, and Jerac. WE Party is among the world's most recognized circuit party brands, known for large-scale electronic music events, elaborate stage productions, and its signature production standards from Madrid to Miami.
The weekend closes Monday with the legendary RAW afterhours dance marathon at Paraiso Estereo, running from 5am into the early afternoon. Isis Muretech and GSP provide the music for the final event of the 2026 festival.
The official host hotels are The Clevelander and Essex House, both on Ocean Drive, directly across from the gay beach and within walking distance of most festival events. Special accommodation rates start at $169 per night and include two complimentary beach chairs and towels, free Wi-Fi, and continental breakfast at the Essex House restaurant from 8 to 10am. A portion of this year's proceeds benefits Miami Beach Pride.
URGE Miami Festival: November 27–30, 2026, South Beach. Beach Party: Sunday Nov 29, 2–9pm, 6th & 7th Streets off Ocean Drive. Official hotels: The Clevelander and Essex House, from $169/night. Tickets at urgemiamibeach.com.
The PGM Edit
URGE Miami Festival returns to South Beach November 27–30 with four days of programming: an opening party at a five-star hotel, SWET at Strawberry Moon, the legendary Beach Party on 6th Street (2–9pm, redesigned with a 25-foot stage and elevated VIP), WE 'Heroes' Party at M2 Miami, and the RAW afterhours marathon at Paraiso Estereo. Official host hotels are The Clevelander and Essex House, from $169/night. A portion of proceeds benefits Miami Beach Pride.
Premier Guide Miami
The Live · Love · Play Dial
URGE Miami Nov 27–30: Opening party Fri · SWET pool party Sat afternoon · Beach Party Sun 2–9pm (6th St, 25-ft stage) · WE Heroes Party Sun night · RAW afterhours Mon 5am. Official hotels from $169/night.
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