Anheuser-Busch (NYSE: BUD), a leading American manufacturer, the nation’s top brewer and one of the fastest-growing spirits companies, today announced an extension of its long-term Major League Baseball (MLB) sponsorship.
The decades-long partnership, which began in 1980, will extend through 2032 and continue showcasing Budweiser as the Official American Beer Sponsor of MLB, while adding non-exclusive advertising rights to Anheuser-Busch brands Cutwater and NÜTRL Vodka Seltzer, two of the fastest growing brands in the industry that are leading and growing the ready-to-drink (RTD) alcohol beverage category.
Kyle Norrington, Chief Commercial Officer at Anheuser-Busch, said: “This extended partnership unlocks the power of our portfolio as we expand our marketing efforts to include our fast-growing RTD spirits portfolio alongside Budweiser, a brand synonymous with Major League Baseball. Our relationship continues to be one of the most authentic and impactful sponsorships in sports and in 2026 we’ll celebrate two major milestones together – 150 years of Budweiser and America’s 250 th birthday. We could not think of a better way to lead off those celebrations than expanding Anheuser-Busch’s sponsorship of America’s favorite pastime.”
Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships, said: “Anheuser-Busch is one of Baseball’s longest-tenured and most iconic business partners. With the continued excitement around our game, the upcoming World Baseball Classic and a historic anniversary celebration of the country, there feels like no better time to expand and extend our relationship. We’re thrilled to continue working together ahead of this landmark season and beyond.”
This extended sponsorship will allow Anheuser-Busch to continue its commitment to bringing 21+ baseball fans closer to iconic teams, powerhouse players and exciting in-game moments all season. Elements of the sponsorship include:
· MLB.TV Streaming Integrations that highlight Anheuser-Busch’s portfolio of brands in virtual signage during the 1 st and 2 nd innings of MLB.TV streams on Thursday, Friday and Saturday.
· New Digital Engagement Platforms that will showcase Budweiser initiatives across MLB’s owned and operated media channels including MLB.com and the award-winning MLB Network. Budweiser will also be prominently featured during broadcasts of the League Championship Series and World Series.
· Social & Digital Media throughout the entirety of the baseball season, with an emphasis on the summer.
· Partnership on the World Baseball Classic as the tournament’s American Beer Sponsor during the international event that includes games in Houston and Miami. Few things go better together than baseball and Budweiser, so with US marketing rights to the tournament, the brand will be giving away World Baseball Classic tickets to fans across the country on social media so they can experience this once-in-a-lifetime event featuring the best players in the game. The iconic Budweiser Clydesdales will also be appearing at select games.
· Exposure at MLB Jewel Events & League Owned Exposure at MLB Jewel Events & League Owned Special Events (MLB at Field of Dreams, All-Star Week and Postseason) featuring In-Game Signage, potential appearances by the Iconic Budweiser Clydesdales, on-site fan activations, VIP sweepstakes experiences and more.
· Collective Use of Athletes & Player Endorsements in partnership with MLB Players Inc. to be utilized across trade materials. Anheuser-Busch can also showcase athletes across various MLB Clubs.
Anheuser-Busch’s sponsorship with Major League Baseball showcases its commitment to building winning brands that consumers love and spotlighting them alongside the organizations they care about. Anheuser-Busch brands will be a part of the action as they are embedded within content on display throughout the MLB season, including key moments throughout the summer calendar.
Budweiser is Major League Baseball’s longest-tenured corporate sponsor and has been a fixture in the sport’s traditions and gameday experiences for 21+ baseball fans for decades. The brand is proud to also serve as a sponsor of 17 Clubs across the league. Since its founding in 1876, Budweiser’s history has been deeply intertwined with America’s, brewing its beer in the U.S. to create a great tasting, high-quality American classic lager. Baseball fans can taste Budweiser’s unwavering commitment to quality with every sip.