Santa Margherita, the iconic Italian wine brand and official sponsor of the 2026 Miami Open presented by Itaú, is adding a fresh twist to its fan experience. For the first time, the brand debuts the Love All Santa Margherita Frosé, a vibrant, tennis-inspired cocktail served in a limited-edition collectible cup resembling a tennis ball.
Set against the backdrop of the Rosé Giardino, this sun-kissed Frosé captures Miami’s energetic spirit. Frozen to perfection, it highlights the brand’s signature lively character—fresh acidity, delicate floral notes, and a soft pink hue. Topped with fresh strawberries and poured into a bespoke tennis ball-shaped cup, it offers fans a memorable way to toast the tournament.
“In partnership with the Miami Open, we wanted to create a signature drink that encapsulates the flavor, flair, and sunshine of Santa Margherita Rosé and Miami,” said Jane Scott, Vice President of Marketing at HERITA USA. The limited-edition cups add a tangible souvenir for fans to take home.
Available throughout the tournament for $22, the Love All Santa Margherita Frosé will be served at the Rosé Giardino—an ideal spot for fans to gather, enjoy the cocktail, and celebrate great tennis.
Founded in 1935 in Italy’s Veneto region, Santa Margherita is known for pioneering Prosecco Superiore and modern Pinot Grigio winemaking techniques. Today, it is the top-selling luxury imported Pinot Grigio in the U.S. and boasts an extensive portfolio rooted in Italian tradition and sustainability.
The Miami Open runs March 15-29 at Hard Rock Stadium, drawing over 400,000 spectators. As one of tennis’s premier ATP and WTA events, it embodies Miami’s vibrant culture, luxury, and global appeal. For more about Santa Margherita’s wines and innovations, visit www.santamargheritawines.com.