Miami is set for a high-energy takeover as icon and rapper entrepreneur Ja Rule arrives for a bold Amber & Opal Whiskey presence during the SOBEWFF Food & Wine Festival, February 18–22. Celebrating his musical legacy and expanding his entrepreneurial reach, Ja Rule brings his signature swagger to Miami’s festival scene.
Kicking off on Friday, Ja Rule hosts an Amber & Opal Whiskey Happy Hour at the Loews Hotel bar, from 4 to 5:30 PM. As guest bartender, he’ll craft cocktails featuring his Honey Botanical Whiskey and preview his upcoming 50th birthday plans, all while engaging with fans.
On Saturday, Ja makes a guest appearance at Bert Kreischer’s podcast event before taking center stage at the festival. He will appear throughout the Tasting Village and headline the Goya Foods Tasting Village at 4 PM on the Only in Dade Stage, transforming the festival into a Miami takeover.
Beyond his chart-topping music, Ja Rule continues to influence pop culture, recently wrapping the successful “Where the Party At” tour with Nelly and Eve. His Amber & Opal Whiskey brand is gaining nationwide buzz, offering immersive cocktail experiences that blend music, lifestyle, and entrepreneurship.
As Ja prepares to turn 50, he continues inspiring fans through fitness, wellness, and longevity discussions, exemplifying a perfect blend of art, business, and cultural relevance. Fans are also speculating about his possible return to the Fast & Furious franchise, adding excitement to his Miami appearances.