Ahead of the second season of Unrivaled, the groundbreaking women’s basketball league, Maker’s Mark has announced its first-ever sports sponsorship as the league’s Official Spirits Partner. New to sports partnerships, Maker’s Mark will bring its signature bourbon to Miami’s Sephora Arena during key games and fan events.
In Miami, Maker’s Mark will host VIP experiences in the arena’s VIP Loge Box and activate engaging fan zones at the Miami game, offering specialty cocktails, photo booths, and exclusive merchandise. The partnership highlights Miami’s vibrant sports scene, with Unrivaled’s season kicking off on January 5 in Miami—a city known for its lively sports and entertainment culture.
With in-arena signage and broadcast ad campaigns during TNT and truTV broadcasts, Maker’s Mark celebrates its “Perfectly Unreasonable” spirit, aligning with Unrivaled’s innovative, player-led approach. This collaboration positions Miami as a key hub in redefining women’s basketball and elevating fan engagement in the city’s dynamic sports landscape.
To explore the partnership with Maker’s Mark and Unrivaled, including nearby bar activations, signature cocktail recipes and more, visit www.makersmark.com/unrivaled-announcement or @makersmark and @unrivaledbasketball on Instagram.