G-STAR launches Anatomic Denim, a revolutionary collection inspired by the human body’s anatomy and movement—an evolution rooted in the brand’s heritage since 1996. The project includes a new denim range, a striking global campaign by Jordan Hemingway, and a monumental denim Gorilla sculpture by Darwin, Sinke & van Tongeren.
The campaign features athletes in motion with no equipment, emphasizing the human form in its purest state, captured through Hemingway’s visceral photography. The collection’s designs—Contor, Kitoh, and a refined Elwood—are tailored to follow and enhance the body’s natural shape, merging science, craftsmanship, and art.
Available from September 23, 2025, prices range from $170 to $370, exclusively at selected retailers and g-star.com. A complete visual and artistic statement redefining denim for 2025.
Credit: G-STAR