Kiro Race Co, the latest contender in the FIA Formula E World Championship, has announced an exciting multi-year partnership with Spanish automotive brand CUPRA. The team, now branded as CUPRA KIRO, is set to make its official debut at the São Paulo E-Prix on December 7, powered by cutting-edge Porsche Motorsport technology and driven by rising talents Dan Ticktum and David Beckmann.
CUPRA, known for its innovative spirit and commitment to performance since its launch in 2018, has made significant strides in the motorsport arena, including the development of the world’s first 100% electric touring car. This partnership aligns perfectly with CUPRA’s mission to disrupt the automotive industry through electrification and high performance.
As the Formula E season heats up, CUPRA KIRO is poised to capture attention not only at iconic venues like Monaco and Tokyo but also in Miami, where the team will showcase its bold vision for the future of racing. The initial single-round livery will evolve into a striking visual identity at the upcoming Mexico City E-Prix in January 2025.
Jeremy Tarica, Managing Director of The Forest Road Company, expressed enthusiasm over the collaboration, stating, “Our partnership with CUPRA marks an incredible milestone for Kiro, reflecting our shared desire to challenge the status quo.” Xavi Serra, CUPRA’s Global Head of Racing, echoed this sentiment, emphasizing the brand’s commitment to taking electric road cars to new heights through competition.
As Kiro Race Co embarks on this thrilling journey, Miami fans can expect not just cutting-edge technology and fierce competition but a celebration of the future of motorsports, where sustainability meets speed. With a growing global audience and increased visibility, KIRO and CUPRA are ready to race into history, leaving an indelible mark on the electrifying world of Formula E.