4th Annual Think Pink Rocks Concert to Feature Flo Rida

Saturday, November 5, 2011, 7 p.m.

Think Pink Rocks, (www.thinkpinkrocks.com) a non-profit 501 (c)3 organization dedicated to the early detection of breast cancer and awareness of the BRCA gene for breast and ovarian cancer.  Think Pink Rocks is based in Boca Raton, Florida.

WHAT: Think Pink Rocks’ fourth annual charity concert event featuring Flo Rida and DJ Cassidy, as well as recording artists from SRC Records/Universal, including Melanie Fiona, Ray J, and Shontelle.   In addition, local American Idol Top 24 Semi-Finalist Brett Loewenstern will perform.

Proceeds will benefit:  Memorial Sloan-Kettering Cancer Center in New York City, the Boca Raton Community Hospital Women’s Center for Breast Care, and other breast cancer research charities.  Think Pink Rocks is presented by SRC Records/Universal.

In keeping with Think Pink Rocks’ wellness mission, this year’s concert will coincide with the second annual Wyland Living Green Fair (www.livinggreenfair.com), taking place November 5 and 6 and Mizner Park.


WHEN: Saturday, November 5, 2011, 7 p.m. (Pink Carpet Arrivals begin at 5:30 p.m. and media check in at 5 p.m.)


WHERE: Count de Hoernle Amphitheater at the Centre for the Arts at Mizner Park, Boca Raton, FL


TICKETS: Tickets can be purchased at www.thinkpinkrocks.com.  Prices are as follows:

Concert only: Adults, $45, children 10 and under $20


Weekend pass (includes concert and two day access to Wyland LivingGreen Fair):  Adults, $50, children 10 and under, $25


Wyland Living Green Fair only: Adults, $12, children 10 and under, $5 (purchase fair only tickets at www.livingreenfair.com).

BACKGROUND: In 2004, at age 36, Stephanie Robin, a Boca Raton mother of two small children, was diagnosed with stage II breast cancer.  She tested positive for the Breast Cancer Gene (BRCA) and underwent a double mastectomy with reconstruction, a total hysterectomy and months of chemotherapy.  The cancer returned to her lungs and is stage IV; she is receiving monthly treatment at Memorial Sloan- Kettering and the tumors have decreased in size by 90 percent.


She and her friends Elizabeth Weprin, Kathy Fleishman and Amy Seidman established Think Pink Rocks.  Working with Steve Rifkind, Chairman of SRC Records/Universal, and producer, Kelley Lee, for the fourth year they have organized the Think Pink Rocks concert to advocate for early detection of breast cancer, to raise awareness of the BRCA gene for breast and ovarian cancer, and to raise funds for breast cancer research charities.  For more information please visit www.thinkpinkrocks.com.

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