On November 20th, Norwegian Cruise Line gave away 100 free cruises ($200,000 in cruises won) in celebration of the launch of our newest innovative ship arriving in Miami, The Encore.
The cruise line set up a scavenger hunt across Downtown Miami where players interactively searched for clues around Bayside Market Place. Vacation seekers filled Downtown Miami in anticipation of winning free cruises for their families. The hunt led participants across the Market Place eventually to one of 50 golden ships, each ship worth two free cruises on the newest ship, The Encore.
Over 500 participants registered to play. Norwegian will be hosted a similar event in New York on November 11th.
Outlined below is exclusive B-Roll featuring an interview with Norwegian Cruise Line President and CEO Andy Stuart, along with footage of scavenger hunt participants.