White Elephant Palm Beach, a luxury boutique hotel located on Sunset Avenue in the heart of Palm Beach, will open late 2019. The new hotel, being completely redeveloped by Boston-based New England Development, represents the total renovation of the former Bradley Park Hotel – which dates back to the 1920’s – and its transformation into one of the most luxurious properties in Palm Beach.
The project reflects the standard of outstanding hospitality already established by New England Development in their waterfront White Elephant Nantucket and highlights the synergy between two legendary resort destinations. “Our main mission is to combine our vision of hospitality with the ethos and style of casually elegant Palm Beach,” comments Douglass Karp, President, New England Development. He notes: “We are pleased to combine our promise of service excellence with the exciting tradition of hospitality in this legendary resort destination. We feel right at home in Palm Beach.”
New England Development retained noted architectural firm Elkus Manfredi to create a design respectful of the unique history of Palm Beach while reflecting the mood, pulse, refinement, and ethos of the modern, sophisticated traveler. The new hotel embraces the history of the existing four-story landmark building adjacent to Bradley Park. The design of White Elephant Palm Beach will be a contemporary interpretation of Mediterranean-revival architecture, totally at home and reflective of the life and history of its setting.
The 32-key hotel, with 13 rooms and 19 spacious suites, will be residential in scale with outdoor spaces and lush landscaping. The rooms and suites will have outdoor balconies with landscaping. Both penthouse suites will offer large living rooms with fully equipped kitchens and large outdoor terraces with coastal views.
The layout of the hotel takes advantage of outdoor spaces featuring a u-shaped outdoor courtyard, which will be the social heart of the hotel and the setting for an inviting pool environment and an outdoor seating. A new signature restaurant, private dining rooms and outdoor seating will be incorporated while maintaining the ambiance of a boutique resort.
The interior design will capture the spirit of a grand home with hard wood floors, elegant tiles, woven rugs, all interpreted with contemporary style. The interior colors will reflect the special quality of Palm Beach light in soft neutrals. The exterior walls of the Mizner-style architecture will feature a light creamy-white color with classic black-and-white striped awnings, charcoal-grey roof tiles and black trim creating a fresh, sophisticated look to the classic structure.
The hotel stands one street north of Royal Poinciana Way, Palm Beach’s original Main Street and less than two blocks from the Atlantic Ocean. It is located on the corner of Sunset Avenue, the southeast corner of Bradley Place, adjacent to the intra-coastal waterway. White Elephant Palm Beach is adjacent to Bradley Park, which has been restored and serves as a grand lawn to the hotel. In recent years, this historic area of Palm Beach has undergone a revitalization including the development of the Royal Poinciana Plaza shopping area and the completion of the Flagler Memorial Bridge.