Cristiano Piquet & Nikki Nasher
Vogue Brasil’s second Vogue Miami Issue launch event hosted by Village of Merrick Park which featured a Brazilian preview to Swim Week with Vogue Brasil Fashion Director, Giovanni Frasson and designers: Paula Hermanny of Vix, Benny Rosset of Cia Maritima, Paola Robba of Poko Pano, Sinesia Karol all in attendance.
Alessando Cremona, Zhaleh Emami, Jalil Pakray, & Cristiano Piquet
Village of Merrick Park, the premier shopping and lifestyle destination in Coral Gables, hosted the launch of Vogue Brasil’s second Vogue Miami edition with hundreds of Brazil’s elite. The private soirée invited guests to join along a Champagne Promenade through the mall, leading to a live fashion showcase, previewing the Brazilian designers featured at Mercedes Benz Fashion Week Swim 2014.
Ana Martins & Jaqueline Proctor
A series of unique, visual activations took place at the five boutiques that were featured in the Vogue Miami issue. Each served as stops along the Champagne Promenade, in the style of the famed Promenade Chandon in São Paulo, Brazil. Top Brazilian socialites hosted at the five participating retailers, including Carolina Melo at Tiffany & Co., Ricardo Dunin at 120% Lino, Juliana Savoia at Pili Carrera, Amelia Whitaker at Silvia Tcherassi and Cristiano Piquet at Rugs by Zhaleh. Guests paraded through Village of Merrick Park and enjoyed pours of Chandon and Moët Champagne while engaging in activities at each merchant location. Silvia Tcherassi presented a gown from the Spring 2013 Collection inspired by renowned Brazilian artist, Helio Oiticica; Pili Carrera hosted an animated window display with live modeling; and a violinist performed live at Rugs by Zhaleh.
The promenade concluded as Champagne sparklers guided guests to the grand finale event, featuring fashion vignettes presented by Vogue Brasil’s very own Fashion Director, Giovanni Frasson. The ultimate preview to Swim Week featured models wearing the latest collections of Brazilian designer brands, including Vix, Cia Maritima, Poko Pano and Sinesia Karol with designers in attendance. La Mer gift bags were given to guests courtesy of Neiman Marcus with proof of shopping purchase from the mall on the day of the event.
Claudio Faria, Maria Ines dal Borgo, Michel Serebrinsky, & Esther Schattan
Henry Gonzalez & Carolina Melo
Jessica Segatto, Karina Michelin, & Marcia Cusack
Marcella Novella, Iva Kosovic, & Daniela Frewa
Sarah & David Metalonis
Maria Tcherassi & Amelia Whitaker
Ricardo Duninat, Patricia Giner, & Jolanda Marini
Photo Credit: World Red Eye at Village of Merrick Park and Vogue Brasil’s Preview to Miami Swim Week 2014