VIP LAUNCH OF LEVINSON JEWELERS AND DJ IRIE'S PEACE THRU MUSIC JEWELRY LINE RAISES $12,500 FOR BIG BROTHERS BIG SISTERS OF GREATER MIAMI

Levinson Jewelers, one of the leading independent jewelry stores in the country, and Miami Heat’s celebrity DJ, DJ Irie are pleased to announced that the VIP Launch Party of their “Peace thru Music” jewelry line raised $12,500 for Big Brothers Big Sisters of Greater Miami.  Plus, Panerai showcased their new collection of fine timepieces and was represented by their sales director, Christopher Sclafani.  Over 150 guests including Mark and Robin Levinson, DJ Irie, Big Brothers Big Sisters of Greater Miami Cause Marketing Manager Mia Landrin and Apprentice Star Kwami Jackson joined the festivities that took place on November 16th at Levinson Jewelers on Las Olas Boulevard in Ft. Lauderdale.

The evening also featured a live auction emceed by radio personality John “Footy” Kross and broadcasting legend Tony Segreto.  The auction included a dinner for four with Dan and Claire Marino at Rare Steakhouse on Las Olas; a $1000 Gift Certificate to Specialty Automotive Treatments (SAT) paired with a dinner with DJ Irie and a Miami Heat player at STK Restaurant on South Beach cooked tableside by Celebrity Chef Ralph Pagano; a beautiful Panerai Luminor 44 millimeter watch and a gorgeous diamond Peace Thru Music pendant necklace paired with a dream night – tickets to the Miami Heat and a chance to spin tunes and be DJ Irie’s assistant for the Heat game.

Robin Levinson, co-owner of Levinson Jewelers, and DJ Irie worked together to design this exclusive line of DJ Irie jewelry.  These pieces are sold through DJ Irie’s website at www.djirie.com and available for purchase exclusively through Levinson Jewelers and their website www.levinsonjewelersblog.com, with proceeds benefitting Big Brothers Big Sisters of Greater Miami.  The pieces include a limited edition “Peace thru Music” pendant necklace on a leather cord and a signature “Peace thru Music” bracelet set.  Both items will retail for $395.  There are also diamond pieces available.

“This was a natural collaboration, considering both Levinson Jewelers and DJ Irie represent an elite sense of style,” said Robin Levinson. “Together we developed a trendsetting line of jewelry that is fashionable and functional, and all to benefit the wonderful cause and tremendous mission of Big Brothers Big Sisters.”  DJ Irie said “I’m honored to be the brand ambassador for the luxury jeweler, Levinson on Las Olas. Mark & Robin Levinson have been exceptional friends over the years and now I am so excited that we have designed the “Peace thru Music” jewelry line for those who are stylish and believe in giving back.”

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