TOYOTA X STUDIO4C presents “PES (Peace Eco Smile)” Enormous Crowd Bursting with Excitement! 

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Toyota Motor Sales & Marketing (TMSM) has held the music event “PES NEXT GENERATION LIVE! TOYOTA X STUDIO4C meets ANA,” on Saturday, July 6th. At this event, Una has beautifully sung “LONELY FLOWER” with portraying the look of “Flower fairy,” which is the spiritual key character for the upcoming animation. Internationally popular music artists, May’n, Urbangarde, NIGHTMARE etc., gathered for the event, generating huge buzz at the venue.

TMSM is considering how to make “a future that everyone wants” through ToyToyota Project content, events and brand appeal.
The new energy for this lies in the movable hearts and curiosity of humanity, and the source is thought to be film and music, and therefore is creating new animation and music videos. With this in mind, it has been producing new animation films and music videos.
By executing live events in the real world, we are aiming to gain greater energy by connecting with artists, audiences and ourselves. We will share these music clips and live event to digitally (online web, youtube, etc.) as well.
For this project, TMSM is collaborating in a range of forms–with people, things and places–broadcasting its message through organic joint participation, for the upcoming feature film. As part of this, TMSM is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with Studio4C, at “Japan Expo 14th Impact”, the largest Japan trade fair in Europe held from July 4 to 7, 2013.

PES Peace Eco Smile: http://www.toytoyota.com/pes/

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