With the end of turtle season, The Ritz-Carlton Residences Singer Island, Palm Beach announces an alignment with Ocean Futures Society for one of the widest reaching educational and awareness campaigns for sea turtle conservation efforts by a developer. With news of Palm Beach County possessing one of the densest concentrations of turtle nests on the east coast, this initiative came at the height of nesting season just in time for awareness of next season. Leading an aggressive educational platform where Ritz-Carlton Residences will communicate as a call-to-action not only to building management, but more importantly, to condo residents in coastal high-rises across the east coast through a communications campaign.
A Cousteau blog on the The Ritz-Carlton Residences Singer Island website will begin in 2012 during turtle season. Singer Island—identified as an area of high mortality rates—is the starting point for a national model and strategy for coastal developments across the U.S. And The Ritz-Carlton Residences began the initiative. Lionheart Capital, owner of The Ritz-Carlton Residences Singer Island, reached out to Cousteau’s internationally renowned Ocean Futures Society to lead the campaign. Teaming up with Sea Turtle Conservancy, they outlined the most comprehensive and aggressive educational platform.