Announcing The Miami Parking Authority launch of the “We are where you dine” campaign, in partnership with PayByPhone, designed to support Miami restaurants leading up to the holiday season.
The integrated campaign consists of offering PayByPhone customers, who park in Miami within November 23 and December 24, 2020, the opportunity to enter a holiday contest. Customers may register on the app for the chance to win a $50.00 gift card from a participating Miami restaurant. Ninety PayByPhone customers will be randomly selected over the five-week campaign.
The campaign will place highly targeted messages across social and digital media platforms; communicate with food bloggers and influencers as well as industry associations; and engage with business, economic development, and grassroots organizations. We are where you dine is aimed at encouraging customers to support an industry that has been severely impacted by the COVID-19 pandemic.
“The MPA is pleased to launch this campaign in advance of the holidays to help restaurants stay open and thrive during the holidays, which is a busy selling season under different circumstances,” said Alejandra “Alex” Argudin, chief executive officer. “This initiative reiterates the MPA’s unwavering commitment to supporting economic development in the community that it proudly serves.”
This is one of several initiatives that the Authority has launched to support the Miami community throughout the COVID-19 pandemic. Other campaigns include setting aside free parking spaces for restaurant pickup and delivery and parklets for al fresco dining as well as the Welcome Back, Miami campaign which doled out over $500,000 in in-kind parking fees.
For more information about the We are where you dine campaign, visit https://www.miamiparking.com/2020/11/wearewhereyoudine/