VIBE Ultra Music Lounge, a swanky bar and lounge dedicated to all things music, has been selected as one of the few premier venues across the nation and Florida’s exclusive venue to host THE MAXIM PARTY February 4, 2011.
“VIBE may be new to the Las Olas nightlife scene, but it’s certainly making a splash in a huge way,” said Tim Petrillo, co-founder and CEO of The Restaurant People Inc. and operator of VIBE Ultra Music Lounge. “Bringing a fresh look and hot vibe to the club-goers in Fort Lauderdale is what we’re becoming known for and this Maxim party is right up our alley. We are beyond thrilled to be the exclusive Florida host for THE MAXIM PARTY. The culmination of the Vibe’s ultra-chic, hip to the music scene atmosphere and Maxim’s hot reputation is sure to produce one memorable night. South Florida is going to be begging to ‘Feel It’.” And ‘feel it’ they will with special exclusive party additions such as South Florida’s Maxim Hometown Hottie Lisa Morales and DECO Drive’s Shireen Sandoval as local celebrity guests; and exclusive event partners such as the Riverside Hotel, the official hotel partner of the event, who is offering Pre-Game Discounts February 2-4, 2011.
Alpha Media Group, publisher of Maxim, announced the expansion of THE MAXIM PARTY to local markets, produced by the Passion Group, the nation’s foremost event management and experiential marketing company. The three simultaneous events in Ft. Lauderdale, Chicago, and San Diego will replicate the famous event Maxim hosts annually to celebrate the big game weekend and give consumers VIP access to the celebration right in their own city. As host of the Fort Lauderdale Maxim party, VIBE Ultra Music Lounge will shock South Florida with one of the hottest parties to ever celebrate the biggest game in football with live entertainment, celebrity appearances and Maxim hotties.
Joe Mangione, Alpha Media Group CEO said, “THE MAXIM PARTY is arguably the biggest private event during the biggest weekend in professional sports and we want to extend its reach to new markets – this is an exciting step to create heightened exposure for the company as we continue to build a totally integrated media and marketing company.” Vibe Ultra Music Lounge is the selected venue in Fort Lauderdale; Spy Bar is the selected venue in Chicago and Stingaree is the selected venue in San Diego.
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Richard Tarzian, President of The Passion Group, an Asbury Park, NJ-based company, said, “We are delighted to bring the famous Maxim party to cities across the country during the big game weekend. These simultaneous events will triple the availability for Maxim fans to be a part of one of the most spectacular events surrounding the biggest weekend of professional football. Whether you choose Fort Lauderdale, Chicago or San Diego, guests at any of the venues will enjoy a high-quality VIP experience, one which has made THE MAXIM PARTY the go-to destination for this great sports weekend.”
For more information on the THE MAXIM PARTY visit www.VIBELasOlas.com. For the Pre-Game Rates at Riverside Hotel please call 800-325-3280 or 954-467-0671 and ask for the MAXIM rate.