Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 27-29 at Bayfront Park in Miami, returns with the Heineken House for consumers, ages 21 and over. This year, the consumer journey through the house will include an electrifying atmosphere, personally connecting guests with an interactive DJ experience that fuels the global Electronic Dance Music phenomenon. Along with spectacular views of the Worldwide Stage, the Heineken House will feature unique shareable photo opportunities, and, of course, ice cold Heineken.
The Heineken House will provide a premium experience by empowering guests to engage with EDM from a different and more meaningful vantage point – that of the DJ. Guests will bring the Heineken House to life, controlling the lights and a video wall through interactive touch screens. Attendees will each be issued an RFID wristband that will allow them to share photos and create their own custom DJ names. To complete the experience, guests will bask in the flashes of a virtual paparazzi wall that will create the effect of real, live paparazzi, and get energized by the sounds of cheering crowds.
“This year at ULTRA MUSIC FESTIVAL, we expanded the Heineken House to make it an even more interactive and legendary experience for fans,” said Leanne Maciel, brand manager for sponsorships and events, Heineken. “As a long-time friend of the Electronic Dance Music community, Heineken is dedicated to providing unique opportunities for consumers to experience live music. Guests will become insiders as they assume the role of the DJs and take part in the action in a way they have never done so before.”
The Heineken House will also showcase an art piece displaying ULTRA content from around the world from the DJ perspective in the shape of a globe. Additionally, fans will never miss a moment of the festival from the Heineken House as it will feature optimal views of the Worldwide stage and a first and second floor Heineken bar.
Also new this year, Heineken will host a scavenger hunt throughout Miami as part of a special collaboration with three music insiders including Junior Sanchez, A-Trak and Ryan Hemsworth. These three DJs came together with Heineken to create one-of-a kind, limited edition bottles that they personally designed. The bottles will be hidden throughout Miami and festival fans should follow Heineken (@Heineken_US) and the DJs (@juniorsanchez, @atrak, @ryanhemsworth) on Twitter to receive clues in true scavenger hunt style beginning on March 27th, which will lead consumers to the bottles and a unique surprise.
The last few remaining tickets for Ultra Music Festival are on sale and available exclusively at ultramusicfestival.com/tickets. For any further information on Ultra Music Festival, please visit the official website at ultramusicfestival.com.