The Miami Yacht and Brokerage boat show marked another important milestone for the Ferretti Group, the world leader in the designing, building and marketing of luxury motor-yachts. As the Group continues to enhance its presence in the Americas it closed this year’s Miami boat show with a strong sales performance. Marking the most new models introduced at the Miami show with a groundbreaking showcase of 22 models, with 4 exclusive debuts for the Americas, Ferretti Group’s impressive in-water display proved to be extremely successful.
“This boat show marks a pivotal moment for the Ferretti Group’s vested interest in the Americas territory. We had an outstanding show for each of the brands across the board. While attendance was consistent with last year’s, we saw a considerable increase in the amount of visitors from Latin America and the Caribbean by over 30% of the previous year in addition to an increase in US and European visitor traffic” stated Ferruccio Rossi, Country Manager for Ferretti Group North America.
A significant number of boats were sold and we are working through a number of sales and sea trials in the coming days. We are confident that our sales figures will continue to rise” comments Rob McDougal, Chief Sales Officer for Ferretti Group North America. The Ferretti Group is deeply committed to the development of the North American market and continues to place a strong emphasis on the growth and progress of this region. 2011 is poised to be a dynamic year for the Group, which is increasing its efforts in the U.S to further establish a targeted distribution network and broaden the expansion of the Ferretti Group brands throughout North America. With a strong order book and range of new Ferretti Group products making entry into the U.S., the Group is well positioned to make head way.
“We see vast potential in the Americas region for our brands’ continued growth. Ferretti Group is noted as one of the leading luxury yacht manufacturers worldwide. We recognize that it is essential to continue to penetrate these key markets with our leading brands and support these efforts with strong sales and marketing initiatives to broaden our reach. The Miami Yacht & Brokerage Show is a great indicator of things to come” states Ferruccio Rossi, Country Manager for Ferretti Group North America.
This year is marked by the debut of several groundbreaking models, which were unveiled at Miami’s major Yacht & Brokerage Show. Ferretti Yachts has introduced a range of new models including the new Ferretti 800, which was sold, in addition to a Ferretti 750 and Ferretti 620, featuring several advancements and modifications for the American market. Elegance, innovation and engineering integrity are a hallmark of Ferretti Yachts and novel features combined with the classical-contemporary design characteristics have launched this new series as a vanguard of yacht design that will surely establish future trends in the fly-bridge segment.
Another notable debut and unique design collaboration that was prominently displayed right off Collins Avenue, was the new “Aquariva Gucci” vessel, an exclusive made to order model customized by Gucci’s Creative Director Frida Giannini along with Riva’s exclusive designers of Officina Italiana Design. This new “Made in Italy” icon is the product of a unique partnership between the two of Italy’s most renowned design houses, Riva and Gucci and drummed up a considerable amount of excitement from spectators alike.
For the first time on display at the Miami Boat show, the Group also showcased the new pearl white Pershing 80’ and the new hard top version of the Riva 75’ Venere.
Ferretti Group has several other new models to announce including the new Pershing 92’, the new restyled Pershing 50.1 and Pershing 58’, which were recently launched in Europe as well as the new Pershing 108’ that is planned to launch by February of 2011. Ferretti Yachts will introduce the new Ferretti 720, a project with unmistakable Ferretti style, coupled with revolutionary lines and space. The iconic Riva brand has also recently announced the creation of a new 27’ ft. day cruiser called Riva Iseo. A unique size for a Riva vessel, the Iseo will be extremely coveted and will be well suited for boating in either a lake or the open sea.
Ferretti Custom Line has also announced the first Custom Line 100’, which is planned to make its global debut in the spring of 2011 and will make its American debut at the 2011 Ft. Lauderdale International Boat Show. The new model takes the traditional concept of a fly-bridge motor-yacht to incredible heights and impressive proportions. The new Custom Line is avant-garde in every aspect of design for a conventional motor-yacht. 2011 also marks the 50 th anniversary of the legendary sport-fishing brand, Bertram Yacht.
Celebrating 50 years of marine excellence, Bertram is noted for its world-renowned high-performance deep-V hulls. Bertram’s passionate owners and enthusiasts will gather for a large-scale 50 th Anniversary “Blast to the Past” event, which will take place April 29 th – 30 th 2011 at the Marriott on Biscayne Bay. The Group has underscored its commitment to further advance and develop the Bertram brand and is currently in the process of investing in the tooling and design for a series of new models, which will be introduced between 2011 and 2012.