Tequila Don Julio “Por Amor” captured by Thalia Gochez
Por Amor by Felipe Pantone, the one-day-only immersive exhibit unveiled during Miami Art Week, invites guests to celebrate modern Mexico through new visual mediums
As thousands descend upon Miami for the highly anticipated international art fair, Tequila Don Julio is debuting a first-of-its-kind collaboration with world-renowned artist Felipe Pantone, bringing attendees on an immersive journey into the vibrant heartbeat of modern Mexico through Pantone’s unique kinetic art and digital expression.
At the core of this exhibition lies Tequila Don Julio’s latest creation, “Por Amor” (For Love) – a bold and vibrant ‘Love Letter to Mexico‘ – crafted in collaboration with Mexican luminaries including celebrated photographer Thalia Gochez. This energetic body of work, a celebration of the country’s heart and soul, pays homage to its people, culture, and landscape – now reimagined through Pantone’s artistic vision via new mediums and experiences. He invites us to perceive and appreciate the profound significance of capturing a nation’s soul and elevating it onto a global stage.
“My art has always been a way for me to express what is going on in the world around me, and to highlight the people and places that inspire me,” says Felipe Pantone. “As Mexican culture has influenced so many aspects of the art world and beyond, my partnership with Tequila Don Julio has given me the opportunity to celebrate the energy of modern Mexico through the lens of their new visual world – Por Amor – in a truly unprecedented way that I’m thrilled for everyone to see in Miami.”
Christina Choi, Senior Vice President of Tequila at Diageo North America, shares “Tequila Don Julio is proud to invite all to celebrate the modern spirit of the country that this brand calls home. By partnering with an artist like Felipe Pantone who uses his unique style of art to help tell stories through new mediums, we were able to create an incredible visual representation of modern Mexico and those who do it Por Amor that we hope resonates with all who come to view the exhibition and beyond.”
“As a Mexican American photographer, I am honored to continue my work with Tequila Don Julio and join them in celebrating the magnificent culture of modern Mexico through my lens,” says photographer Thalia Gochez.
The Por Amor by Felipe Pantone exhibition will be open on Thursday, December 7th from 12-4pm EST at The Temple House in Miami, FL featuring signature Tequila Don Julio cocktails as well as the opportunity for attendees to become not just observers, but integral parts of the living art with the chance to have their portrait captured by Thalia Gochez to be displayed as an element of the artistic tapestry. To reserve a spot, RSVP HERE (must be 21+).
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.