The Webster, a 20,000 square foot luxury multi-brand fashion boutique is located on Collins Avenue in the heart of South Beach. The exclusive and sophisticated three-level space is devoted to fashion, jewelry and photography for the enjoyment of Miami Beach tastemakers and jetsetters alike. An international fashion mecca for the very best in luxury retail and service, The Webster carries men’s and women’s Ready to Wear, sportswear and luxury accessories such as shoes, bags, jewelry and vintage watches.
From July 15th – August 31st 2010, the Webster is transforming the ground floor into “Surf the Webster”, a concept by creative consultant Timothee Verrecchia and the Webster. “Surf the Webster” will inspire and educate consumers on the surf culture and it’s influence on the Florida region. In keeping with the spirit of this culture, the Webster will be donating 10% of its proceeds to benefit the Surfrider Foundation.
“Surf the Webster” will be the non-stop shop for everything surf inspired, from special pieces from acclaimed stylist Lisa Marie Fernandez, bathing suits from Tori Praver, surfboards from Baron Wells and original prints from pro surfer Daniel Fuller, in addition to a wide array of books, surfboards, and accessories. During this time, the Webster will be holding educational talks and panels at “Surf the Webster”, coordinated with the Surfrider Foundation. It will become a meeting place for surfers and their enthusiasts. On display will be an exhibition of collected images from surfers around the world, dating from their personal experiences and visions of the world through their eyes, in addition to a curated history of vintage surfboards courtesy of the Surfrider Foundation.
The opening will take place on Thursday, July 15th, 2010 from 7pm – 9pm during Miami Swimwear Week. In a collaborative effort with AB Hotels, guests will be shuttled from the Webster to the Standard Hotel to watch vintage surf films in their expansive pool area beginning at 10pm. The shuttle will run until midnight between the Webster and The Standard Hotel. Cocktails are kindly provided by fenom Modern Absinthe.
The Webster is open Monday through Sunday, 11:00am to 8:00pm. The Webster is located at 1220 Collins Avenue Miami Beach, Florida 33139. Phone (305) 674-7899. For more information on The Webster, please visit www.thewebstermiami.com .
SURFRIDER FOUNDATION
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches for all people, through conservation, activism, research and education. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. For more information, visit www.surfridermiami.org.