Monkey Shoulder Whisky, in collaboration with Worldwide FM founded by DJ Gilles Peterson, is set to introduce Studio Monkey Shoulder on April 2. This ambitious global initiative aims to champion and celebrate grassroots mixed music and music communities worldwide, with a special focus on Miami in its inaugural year.
Studio Monkey Shoulder will allocate a $60,000 fund to fuel local music projects in musically vibrant cities across the US, UK, Taiwan, Nigeria, and India. Notably, $12,000 of this fund will be awarded to a pioneering Miami-based community that is shaping the mixed music scene in South Beach. The chosen Miami winner will not only receive financial support but also valuable mentorship, exposure, and collaboration from DJ Gilles Peterson and Worldwide FM, renowned figures in the underground music landscape.
Music communities, including online radio stations, underground venues, local festivals, and record shops, serve as the heartbeat of the Miami music scene. Through Studio Monkey Shoulder’s partnership with established music pioneers, these vital spaces will receive backing to thrive and evolve in the years ahead.
Monkey Shoulder Whisky, known for its innovative spirit and commitment to supporting mixed music communities globally, will bring its norm-challenging ethos to the vibrant Miami music scene. The brand has already made waves in the city’s cultural landscape, making appearances at high-profile events like Miami Art Week and the popular Disco Nap parties.
Embodying Miami’s playful essence and creative fervor, Monkey Shoulder will shine a spotlight on the contemporary and eclectic realm of mixed music. By uplifting the trailblazers who enrich their respective music scenes, Studio Monkey Shoulder promises to foster a dynamic and inclusive environment for music enthusiasts and creators across the globe.