Throughout Hispanic Heritage Month, Billboard Latin Music Week, Billboard Latin Music Awards and Día de los Muertos Smirnoff is Making it Known,”Rhythm is a We Thing”
In celebration of the power of the collective created through a medley of cultures and traditions, Smirnoff proves “Rhythm is a We Thing” with its latest collaboration just in time for Latin Music Week. Together, Puerto Rican urban music icon Wisin and Smirnoff invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new track “Cuerpo a Cuerpo.”
Ahead of his highly-anticipated solo album dropping this fall, Wisin and the makers of the World’s No. 1 Vodka and Smirnoff ICE, the OG of flavored malt beverages, are taking over the soundwaves with delicious flavor and rhythmic taste, calling on all those who salsa, bachata or anything in between to show off their spiciest moves. To be eligible, post a video of yourself dancing on Instagram, tag @Smirnoff with #BailaConSmirnoff and #Promotion and you might just hear from us!
“Latin music leads the pack when it comes to celebrating the diaspora of Hispanic communities and cultures. And that’s something to be celebrated,” said Jennifer Holiday Hudson, North America brand leader, Smirnoff. “We’re excited to join forces with Billboard once again to bring people together to a unified rhythm starting with Hispanic Heritage Month. But we’re not stopping there.”
Together, Smirnoff and Billboard are bringing superstar artists, industry titans and music aficionados to the palm-lined beaches of Miamifor Latin Music Week for an exciting lineup of special events, including the Latin Power Players Happy Hour, Baila to the Taste of Smirnoff Happy Hour followed by the Billboard, Billboard En Vivo with La Base and Wisin presented by Smirnoff with special guests Luny Tunes & DJ Nelson, Wisin & Friends Panel hosted by Billboard Español, and of course, the Latin Billboard Music Awards.
To further commemorate the moment, Smirnoff worked in part with Mexican illustrator Totoi Semerena to create the Smirnoff Güiro. Totoi designed a unique image representing the importance of dance and celebration in our communities, with a range of vibrant colors that undoubtedly characterize us.
And that’s just the beginning, Smirnoff will continue the celebration this fall serving up delicious flavor and rhythmic taste at Día de los Muertos festivals across the country including events in Arizona, Texas and California.
“Rhythm is a We Thing” comes as part of the new Smirnoff global campaign, “We Do We.” Officially launched earlier this summer, “We Do We” champions the power of the collective and celebrates the magic of ‘we’ that’s created when different people, ingredients and flavors come together.
Originally made popular in Mexico, Smirnoff Spicy Tamarind first rolled out in US markets in 2020, quickly becoming a go-to for spicy enthusiasts everywhere. Available nationwide at a suggested retail price of $12.99 for a 750ml bottle, visit Smirnoff.com to find out where you can get your hands on a bottle. Adults (21+) can also enjoy the crisp and refreshing taste of Smirnoff ICE, boasting a modern new look with fresh new packaging for its most delicious flavors.
For more exciting news, follow @Smirnoff on Instagram and @SmirnoffUS on Twitter. And no matter how you choose to enjoy the delicious flavors of Smirnoff Spicy Tamarind and Smirnoff ICE, please remember to always drink responsibly.
