While some weight loss programs think celebrity success stories offer the best motivation, Slim-Fast® believes the true key to success is a simple, effective solution that helps deliver results fast. As the weight loss solution known for helping millions of people slim down quickly, Slim-Fast®, is launching a nationwide search for the “New Face of Slim-Fast®” where one lucky individual will have the chance to star in a Slim-Fast® ad and win $10,000, among other prizes.
From pre-wedding slim downs to staying on track while juggling kids and a career, Slim-Fast® wants to hear the tales, trials and triumphs of your weight loss journey and success. Individuals across the country can enter the “New Face of Slim-Fast®” contest from April 8 to May 20, 2011, by visiting Facebook.com/SlimFast and uploading a video that describes why they should represent one of America’s most successful weight loss plans. Every entrant (up to 9,500) will receive a coupon for a free box of Slim-Fast® meal bars or shakes via mail (coupon valued up to $8.99).
Following the entry period, Slim-Fast® will choose five individuals as finalists. The finalists’ video entries will be hosted on Facebook.com/SlimFast, and from June 16 through June 30, 2011, people across the country can vote for their favorite candidate. The winner will have the chance to star in a new ad for Slim-Fast®, win $10,000 and a year’s supply of Slim-Fast® products. The remaining finalists will each receive $1,000 and a year’s supply of Slim-Fast® products.
“For every one celebrity spokesperson, we know there are countless people across the country who have compelling stories to tell about their weight loss journeys, and Slim-Fast® wants to hear from them,” said Virginia Blake West, Slim-Fast® brand director. “Inspiration to lose weight can come from sharing and celebrating the success stories of the people in our lives – whether it’s a best friend, neighbor or family member.”
The news of the contest comes on the heels of the announcement in March that Slim-Fast® is partnering with Filene’s Basement’s Running of the Brides® to help women get the perfect fit in the perfect dress in time for wedding season. As part of the partnership, Slim-Fast® is participating in Filene’s Basement events around the country this spring, and at the upcoming April 8, April 29, May 6, and May 20 events, Slim-Fast® representatives will be collecting video entries for the “New Face of Slim-Fast®” contest live on site. People can audition to become the New Face of Slim-Fast® at the Filene’s Basement’s Running of the Brides® events listed below; doors open at 8:00 a.m.:
- Chicago, IL – One N. State St.
- Friday, April 8, 2011
- Washington, D.C. – Mazza Gallerie
- Friday, April 29, 2011
- Miami (Aventura), FL – 17651 Biscayne Blvd.
- Friday, May 6, 2011
- Columbus, OH – 3704 W. Dublin-Granville Rd.
- Friday, May 20, 2011
To help brides in their quest for picture perfect wedding style, Slim-Fast® is also partnering with celebrity stylist June Ambrose to share special occasion styling secrets at Facebook.com/SlimFast. Ms. Ambrose is responsible for the stylistic evolution of some of today’s most influential entertainers and recording artists and will join Slim-Fast® at Filene’s Basement’s Running of the Brides® events in Chicago (April 8) and New York (June 3) to share wedding style advice with brides and bridal parties while the thousands of eager attendees wait for the doors to open.
“I’ve dressed hundreds of brides and, no matter their shape or size, they all have one thing in common – they want to look their best as they walk down the aisle. While shoes, jewels and the veil all enhance your look, there’s no better accessory than confidence,” said, Ms. Ambrose.
The Slim-Fast® 3-2-1 Plan is simple to follow and is clinically proven to get you results quickly – just have three nourishing snacks, two great tasting shakes or meal bars and one 500 calorie meal per day. Slim-Fast® shakes and meal bars are a big part of what makes the plan work – and make it easy to stay on track. When the stakes are high and time is short, the Slim-Fast® 3-2-1 Plan is a simple, proven way to lose weight fast.(2)
All 25 delicious shakes and meal bars provide 20 percent or more of the recommended daily intake for most essential vitamins and minerals and 5 grams of dietary fiber per serving. If you haven’t tried Slim-Fast® lately, you should. The Slim-Fast® 3-2-1 Plan has new and delicious options including Chocolate Cookie Dough and Chocolate Fudge Brownie Meal Bars and Rich Chocolate Royale Shakes, giving busy brides even more variety.
For more information on the New Face of Slim-Fast® Contest, style tips from June Ambrose and the Slim-Fast® 3-2-1 Plan visit Slim-Fast® at www.Facebook.com/SlimFast and follow us on Twitter at www.Twitter.com/SlimFast.