Miami Art Week is set to feature an exciting debut from luxury automaker, Range Rover. The renowned brand will showcase its exclusive new run of Range Rover Sport vehicles through a captivating sensory experience installation titled “FORCE OF NATURE.” This installation aims to convey the power, dynamism, and reductive design that characterizes the new Range Rover Sport SV Edition One Miami.
From December 8 to December 9, 2023, the “FORCE OF NATURE” installation will be hosted at the CHASE Sapphire lounge in the Loews Miami Beach Hotel, exclusively available for CHASE Sapphire cardholders and Range Rover clients. During this exceptional event, guests will embark on an uplifting journey that immerses them in the natural environment of Miami and highlights the exclusive features of the Range Rover Sport SV Edition One Miami.
In collaboration with world-renowned air master and designer, Daniel Wurtzel, Range Rover has created an artistic installation that combines lights, sound, and wind power to create a powerful yet serene atmosphere. The space will be adorned with an elegant floating silky wave, mirroring the waves of the nearby ocean. The blue silk canopy resonates with the striking Maya Blue SV Bespoke exterior of the Range Rover Sport SV Edition One Miami.
Inspired by the vibrant blue hues of the Atlantic Ocean surrounding Miami, the Range Rover Sport SV Edition One Miami boasts an exclusive Maya Blue SV Bespoke paint. This SUV, equipped with a 626hp Twin Turbo V8 mild-hybrid engine, accelerates from 0-60mph in just 3.6 seconds, showcasing its remarkable performance capabilities. Other distinct features include 23-inch Carbon Fiber Wheels, Carbon Ceramic Brakes, and unique eight-piston Brembo Octyma front calipers in a carbon bronze color-way, enhancing its rarity. With only seven units produced and a price tag of $225,000, this exclusive model is set to become a coveted collector’s item.
Miami Art Week attracts visitors and curators from around the world, making it the perfect platform for Range Rover to introduce its exclusive Range Rover Sport SV Edition One Miami. The convergence of artists, designers, collectors, and curators creates an ideal environment to showcase the vehicle’s unique design elements, inspired by the natural elements of Miami Beach.
Charlotte Blank, the US Chief Marketing Officer of JLR North America, expressed her excitement about this collaboration, stating, “Miami Art Week is a wonderful convergence of modern contemporary designers, artists, collectors, and curators, a perfect opportunity to present to our clients a very unique exclusive edition Range Rover Sport SV Edition One Miami, inspired by natural elements of Miami Beach.”
Renowned artist Daniel Wurtzel, who played a significant role in the installation, commented on the nature-inspired concept: “FORCE OF NATURE expresses four key qualities of Range Rover models: Serenity, Control, Power, and Liberation.” With a frosted glass exterior and carefully designed ambient sound frequencies, guests will be guided through the exhibition space, where the silk waves will create pathways leading to the showcased vehicle. The bespoke music composed by London-based musician SOOSKI will enhance the sensorial experience, providing a captivating soundtrack that complements the Range Rover Sport SV Edition One Miami.
The installation invites guests to immerse themselves in a controlled space that reinterprets Miami’s natural elements. Visitors can expect to be transported by the forces of the sea breeze, expansive sky, and shimmering waters of Miami Beach, all distilled into their essential elements to elicit moods of serenity, power, control, and liberation. This unique collaboration between Range Rover and Daniel Wurtzel aims to blend technology with the environment and captivate guests under the ever-transforming silky canopy.
During the day, the installation will serve as a place for relaxation, conversation, and inspiration, with art installations, food tastings, cocktail experiences, and more. As night falls, the space will transform into an electric and lively nightclub, offering live musical performances, curated food, and specialty cocktails, reflecting the vibrant scene of Miami.
Range Rover’s debut at Miami Art Week with the “FORCE OF NATURE” installation is set to create a buzz among luxury car enthusiasts, art lovers, and visitors attending this prestigious cultural event. The Range Rover Sport SV Edition One Miami promises to push the boundaries of performance and design, captivating guests with its innovative features and exclusive aesthetics.
Stay tuned for more updates on Range Rover’s presence at Miami Art Week and the highly anticipated “FORCE OF NATURE” installation.
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