Second Annual Bliss Guy Competition Casting Call – July 8 & 9

Is there a hunk in your life you’d love to celebrate?  Do you know a guy who puts the “G” in grooming and does any swimsuit a favor by putting it on?  Then be sure and let him know about the Casting Calls for the W Fort Lauderdale’s second annual Bliss Guy Competition – the only event of its kind in the country.


The first steps toward winning the title take place on Friday July 8, from 4:00 to 7:00 pm and Saturday, July 9th from 1 pm to 4 pm in the Living Room Lounge on the Fourth Floor of the popular oceanfront urban resort.  Listen for Bliss Guy Casting Call promos on WQAM, Power 96 and 99.9 KISS FM.


Underscoring the quality of the event, the panel of judges for the W Fort Lauderdale Bliss Guy will include a representative from internationally renowned Ford Models who will be on the lookout for the next “it” guy, ready to hit the runway or grace the pages of fashion spreads.


The July 8th & 9th open casting calls are open to any male in the community who wants to put their best foot forward to be the next face of Bliss Spa Fort Lauderdale. In its search for the best of the best, the Bliss Guy casting call invite has gone out to fire and police stations, gyms and mixologists around the city.


“The ideal Bliss Guy candidate will be a fit, well groomed and well spoken guy, who personifies the healthy lifestyle that Bliss represents,” explains Bliss Spa Director, Micheal Wilson.


The actual competition is slated for on Thursday, July 21st and will take place in the resort’s iconic Living Room.  Participants in the event also include:


  • Original Penguin Menswear will be providing two looks for the contestants – casual and swimwear.
  • Tease Salon on Las Olas in Fort Lauderdale will be styling contestants


The second annual W FLL Bliss Guy competition features even bigger prizes for the winner:

  • 1 year’s worth of Bliss Spa Services.
  • Appearances at Special Events during the year at the resort voted “The Trendiest in the U.S.” by Trip Advisor.
  • A $1,000 Original Penguin shopping spree to the winner as part of the grand prize package
  • A mega gift basket of super spa-strength bliss body & grooming products (valued at over $1,000).

For full contest and grand prize details, visit:

Located between Palm Beach and Miami, just 7 miles from Fort Lauderdale-Hollywood International Airport, the hotel was developed by The DYL Development Group and is managed by Starwood Hotels & Resorts.  These sleek, escape-from-the-ordinary hotel features 346 stylishly appointed guest rooms, including 35 luxurious suites, a state-of-the-art gym, glamorous infinity pools and private cabanas, a full-service WIRED business center and W Hotels’ signature Whatever/Whenever® Concierge Service. One hundred and seventy one stylish W condo-hotel residences are located in the resorts second tower. 401 N. Fort Lauderdale Beach Blvd, Fort Lauderdale, FL | 954.414.8200 |

W Hotels is an innovative, contemporary, design-led lifestyle brand and the hotel category buster with 38 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow”. Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas. With more than 10 years of proven success, W Hotels is on track to more than double its footprint by 2012. W Hotels and W Retreats have been announced for London, Paris, St. Petersburg, Guangzhou, Shanghai, Taipei, Bali, Bangkok, Athens – Astir Palace, and Verbier, among other international destinations. For more information, visit

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