Two Icons of Signature Pinks Unite to Kick-Off Rosé Season with First-of-Its-Kind Collaboration
Two icons known for their effortless elegance and signature pink hues – Santa Margherita Rosé and LoveShackFancy – have come together for a first-of-its-kind collaboration, just in time for the unofficial start of Rosé season. Introducing the Santa Margherita x LoveShackFancy Limited Edition Rosé bottle, a stunning marriage of excellence in Italian winemaking and romantic, vintage-inspired design. This exclusive collaboration blends Santa Margherita’s renowned winemaking legacy with LoveShackFancy’s signature floral prints, resulting in a beautifully designed wine bottle that’s as much a work of art as it is a tribute to timeless style.
The partnership marks Santa Margherita Rosé’s first-ever bottle collaboration and first-ever magnum, making this launch a momentous occasion for the beloved Italian winery. With 90 years of expertise, Santa Margherita pioneered the Pinot Grigio category and helped put Prosecco Superiore on the map. As one of the leading Rosé wines in the country, Santa Margherita Rosé is already a staple of summer gatherings. Now, for the first time, it is available in an exclusive 1.5L magnum, exquisitely wrapped in a LoveShackFancy custom printed label and housed in a lovely keepsake box.
“Our worlds align so naturally. Both Santa Margherita and LoveShackFancy are recognized for their passion for pink – from our Rosé to LoveShackFancy’s signature feminine aesthetic,” said Jane Scott, Vice President of Marketing at Santa Margherita USA. “This partnership felt like the perfect way to celebrate the magic of summer in a way that is both beautiful and delicious.”
For LoveShackFancy, this marks its first-ever collaboration in the world of wine and spirits. The limited-edition Rosé features an elegant pink floral LoveShackFancy design adorning the bottle, adding an extra layer of beauty to the already exquisite wine. The wine embodies the heritage and soul of the Trevenezie region tucked in the northeast corner of Italy. Santa Margherita Rosé is vibrant with aromas of peaches and berries, delicate floral notes, and a pleasantly lively and refreshing finish.
Rebecca Hessel Cohen, Founder of LoveShackFancy, shared, “I’m beyond excited to finally have our own magnum Rosé with Santa Margherita! If you know me, you know I love to entertain, and no summer party is ever complete without Rosé. This collaboration with Santa Margherita is all about celebrating life’s special moments, toasting to the ones you love and enjoying every special moment.”
The Santa Margherita x LoveShackFancy Limited Edition Rosé will be available for a suggested retail price of $50 at select retailers and online, beginning May 20, 2025. With LoveShackFancy’s enchanting design and Santa Margherita’s signature taste, this limited-edition bottle will be the season’s most coveted essential – a true collector’s piece for Rosé lovers and style enthusiasts alike.
Visit www.GetRoseReady.com to find more information.