RICO LOVE Birthday Celebration at SLS Hotel South Beach | Saturday, December 8th

The week of Art Basel Miami Beach is already reverberating with what is revered as the most exclusive evening of superlative entertainment and unexpected appearances that only the biggest art fair in the world can deliver

Rico Love will be celebrating his thirtieth birthday among his closest family, friends and industry leaders, as part of a private invitation-only event, taking place on Saturday, December 8th.  Dozens of the most powerful individuals from the music business will join select guests from the sport, entertainment, fashion and art world, to pay tribute to the man who has influenced their artistic lives and creative repertoires over the last decade.

This year’s event will take place at the prestigious and newly opened SLS Hotel South Beach and will feature an exclusive fashion show by Roberto Cavalli Spring/Summer 2013, presented by Saks Fifth Avenue, Bal Harbour on a purpose-built runway, especially created over the hotel’s infinity pool.

“This year’s birthday marks the beginning of my maturity,” jokes Love.  “I couldn’t think of a more exciting way of celebrating this milestone than with an amazing showcase by one of my favourite designers.  I am extremely humbled and privileged to have such an esteemed fashion icon within our family and cannot wait to see her most beautiful creations on Saturday night.  We are all very excited to have Eva join us for this special occasion”

In addition, Rico Love’s birthday celebration is in proud partnership GREY GOOSE Cherry Noir. GREY GOOSE Cherry Noir, which is the first flavour from the brand in five years, is crafted with 100% natural essence of the finest ripe black cherries and masterfully blended to perfection with GREY GOOSE Original.

During last year’s birthday celebration, one of Rico’s closest companions, Usher, stood on his chair to make a surprise and heartfelt speech, before presenting Love with his first ever Grammy Award as his own personal birthday gift.  This year, Rico and Saks Fifth Avenue, Bal Harbour, will give back to his friend by donating 10% of the proceeds of sales from the Cavalli fashion show and pop up store as well as in-store sales to Usher’s New Look Foundation.

WHO:              Celebrity guest attendance to-date includes: Eva Cavalli, Diddy, Fat Joe, Pharrell, Bryan Michael Cox, Rocsi Diaz, music exec Sylvia Rhone, Luke James, Kelly Rowland, supermodel Jessica White and recording engineer
Marcella Araica

Additional names to be announced.

WHEN:         Saturday, December 8th, 2012
Red Carpet Arrivals Start at 7:00 p.m.
Media Check-in at 6:30 p.m.

WHERE:       SLS Hotel South Beach, 1701 Collins Avenue, Miami Beach FL 33139

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