Ram has kicked off its season-long marketing campaign, Epic Launch, starring actor Terry Crews, to energize the college football season and holiday shopping. The campaign, debuting during this past weekend’s games, features Crews as he sings Ram’s new fight song in a humorous teaser that nods to his viral “White Chicks” performance.
The series includes four national commercials and multiple social media videos, showcasing Ram’s rugged power and edge, with a special focus on the return of the 5.7-liter HEMI V-8 engine, now available in the 2026 Ram 1500. Dealerships report rapid sales, with initial units selling in an average of five days. Ram’s Q3 2025 retail sales increased 26%, driven by strong demand.
Created by Doner, the campaign celebrates Ram’s performance, durability, and iconic status in the pickup truck market—making this holiday season a Ram season.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
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