Rado, in partnership with Untitled Art, Miami Beach 2023, celebrated the reveal of some breathtaking new interpretations of its game changing Anatom watch in a unique environment.
Rado’s CEO, Adrian Bosshard said the brand is excited about the new releases, and he told the visitors what these watches mean to the brand: “These new Anatom references stand today – as they did in 1983 – for timeless unique design and incomparable wearing pleasure.
The unusual name itself tells part of the story. It was called Anatom because of the perfectly anatomical fit of the watch on the wrist and its rounded crystal. Of course, they represent our design DNA, but they also highlight our signature material, high-tech ceramic.
Drawing inspiration from the brand’s rich heritage, the new Anatom pays homage to a classic design reimagined for stylish, contemporary watch aficionados. With a blend of vintage charm and contemporary sophistication, they represent a testament to Rado’s enduring legacy and unwavering dedication to innovation.
Adrian Bosshard also pointed out that the combination of its partnership with Untitled Art and the beach location created the perfect backdrop for the unveiling of the much-anticipated Anatom models. He said, “We’ve been confident that these watches would create metaphorical waves in the world of horology. I can’t imagine a better place to introduce them than this beautiful place, where literal waves are just a few meters away.”
Click Here to learn more about Rado & The New Anatom Collection Available exclusively on Rado.com & Hodinkee.com until January 7th
