This December, the Puglia Region takes center stage at Art Basel and Design Miami, unveiling two captivating art projects that celebrate the unique blend of culture, tradition, and innovation from southern Italy. Organized by Pugliapromozione, the regional tourism agency, the initiatives feature collaborations with prominent entities Natuzzi Italia and Flash Art, emphasizing the region’s artistic depth.
At Natuzzi Italia’s Miami showroom, located at 3818 North Miami Ave, guests can experience “PUGLIA LOVERS,” an immersive installation by acclaimed artist Agostino Iacurci. The event kicks off on December 4, from 6 PM to 10 PM, with a press preview followed by a cocktail party. This installation, titled Mediterranean Scrub: A Journey Between Memory and Ecological Transformation, aims to raise awareness for Save the Olives, a nonprofit combating the devastating effects of Xylella Fastidiosa, which has decimated olive trees in the region.
Iacurci’s work invites viewers into a sensory exploration of the Mediterranean landscape, beginning with a stylized olive branch that signifies a gateway to this vibrant world. Inside, large suspended flags depict silhouettes of wild Mediterranean flora, evoking the artist’s childhood memories and addressing the ecological challenges faced by the region. Using simple materials such as textiles and paint, Iacurci’s installation embodies both the fragility and resilience of Puglia’s natural heritage.
Concurrently, the Puglia Contemporary Land exhibition will run at the River Inn from December 3-8, showcasing the dynamic interplay of traditional craftsmanship and modern design. Curated by Cristiano Seganfreddo, this initiative features contemporary furniture from brands like Amura and Vero International, alongside ceramics from Fratelli Colì and innovative textile projects by Le Costantine. Each piece reflects the ongoing evolution of Puglia, creating a rich tapestry of stories and insights into the region’s cultural identity.
In addition to these exhibitions, Puglia Contemporary Land will introduce the first issue of a new magazine dedicated to celebrating Puglia’s artistic narrative, fostering international connections while honoring local traditions. Through these projects, the Puglia Region not only highlights its cultural roots but also positions itself firmly within the global contemporary art scene, inviting the world to discover its vibrant heritage.