PRONOVIAS, the leading global luxury bridal brand, continues its U.S. expansion with the opening of their new boutique on “Miracle Mile” in Miami, located on 360 Miracle Mile. This is the brand’s second U.S. store.
As part of the bridal brand’s growth acceleration strategy in North America, Pronovias recently opened their new U.S. Flagship in New York and is set to open stores in Houston, Los Angeles and three other cities by the end of 2019.
“The U.S. bridal market is $80 billion, 20% bigger than the whole European market; therefore, we have an immense opportunity for growth in the US,” said Amandine Ohayon, CEO of Pronovias. “The bridal business is unique in that 98.5% of brides still buy their wedding dresses via brick-and-mortar. However, there is a disconnect between customer expectations and what the bridal market offers – we have a unique opportunity to shake things up and drive change, and that starts with the new retail concept that we’re rolling out across the U.S.”
Pronovias currently has global flagship stores in renowned fashion capitals including New York, Milan, Paris, London, Shanghai and Barcelona. The new Pronovias boutique on Miracle Mile boasts the brand’s new design direction and service concept to elevate the in-store experience. Using luxury materials such as oak floors, marble detailing and brass fixturing the Pronovias boutique provides a welcoming and intimate environment for all guests.
“We have completely re-designed the in-store experience, and that starts right from the entrance; guests are personally welcomed at the door and enter into a modern, yet feminine environment that evokes a sense of discovery,” said Amanda McCormick Bacal, President and Managing Director of Pronovias North America. “Guests can peruse our bridal and occasion wear collections in an inviting residential-style living room, as well as enjoy a very personal shopping experience in our salon areas. Additionally, we’ve extended the length of our brides’ appointments with their bridal stylists so that our brides can enjoy their experience to the fullest when making such a special purchase.”
Pronovias’ Miracle Mile location will offer a wide variety of luxury bridal gowns, including an expanded collection of Atelier Pronovias 2020 Cruise styles, as well as, bridal accessories and the brand’s new Party Edit occasion wear collection featuring dresses, jumpsuits and separates.
· NEW PRONOVIAS STORE EXPERIENCE
The 4,198 square foot boutique boasts more than 2,100 square feet of selling space on one single floor and offers an unmatched luxury bridal shopping experience with an inviting open glass front. With a new design concept, the boutique focuses on creating an engaging, luxurious and feminine atmosphere. The store is adorned with oak floors, that are juxtaposed with taupe area rugs and modern, yet feminine couches and chairs.
Collections are displayed in a “living room” area for the bride and her guests to enjoy as they browse the bridal and occasion wear collections. Veils, head pieces and accessories are on display which inspire guests to explore a total look. The store also employs eight (8) fittings rooms of varying sizes to accommodate a bride-to-be and her mother, or larger groups.
· PRONOVIAS BRIDAL COLLECTION
Pronovias offers a wide variety of luxury gowns designed by Pronovias Artistic Director, Hervé Moreau. In addition to Pronovias, the offer includes styles from the brand’s Haute Couture Atelier Pronovias collection as well as the glamorous Pronovias Privée line.
· PRONOVIAS PROVIDES A TOTAL LOOK WITH BRIDAL ACCESSORIES
In the new boutique, Pronovias has veil and headpiece styles such as combs and headbands on display allowing the bride, with the support of her personal stylist, to complete the most important look of her life. Additionally, brides can shop belts and shoes.
· PRONOVIAS ‘THE PARTY EDIT´OCCASIONWEAR COLLECTION
The brand’s ‘Party Edit’ line is a fashion-forward selection of glamorous occasion-wear styles for fashionable women of all ages. This trend-led collection includes a variety of different styles, from gowns and party dresses to jump suits, all in a variety of colours and fabrics, offering a modern and elegant look for special events.
· A PERSONALIZED LUXURY EXPERIENCE
Pronovias offers customers a personalized consultation with their team of professional Bridal Stylists and Expert Personal Fitters who accompany the bride through the selection and fitting process. Throughout this experience, brides have the opportunity to provide feedback on the service they receive, which is then incorporated into how consultants are compensated. With this customer-centric approach, appointment times have also been extended so that brides have plenty of time to explore the breadth of offerings. For Atelier Pronovias customers, the brand offers an exclusive shopping experience where customers can fully customize their gown.
www.pronovias.com – @Pronovias