PRIMO ANNOUNCES PARTNERSHIP WITH SIX-TIME MAJOR CHAMPION PHIL MICKELSON AND HYFLYERS GC

Primo, one of golf’s fastest-growing apparel lines, has struck an exciting partnership with the LIV Golf team HyFlyers GC, led by the legendary Phil Mickelson. As the newly designated “official golf apparel sponsor” of the team, Primo will see Mickelson and his fellow players donning its stylish gear during competitive rounds at LIV events and major championships.

The collaboration marks a significant milestone for Primo, which first burst onto the scene in 2020 with its signature product, the golf jogger. To kick off this partnership, Mickelson and his teammates showcased their vibrant personalities in a promotional video that captures the spirit and flair of the HyFlyers.

“After losing a match to Primo ambassador Grant Horvat, I was challenged to wear the Primo joggers at the Open Championship,” Mickelson shared. “I wasn’t sure I could pull off the look, but it turned out to be a game-changer. I’ve fallen in love with the joggers and the entire Primo line. I’m excited for the HyFlyers to embrace this stylish gear throughout our season.”

Under Mickelson’s captaincy, the HyFlyers GC boasts a talented lineup that includes Brendan Steele, Cameron Tringale, and Andy Ogletree. Beginning February 6-8, during the season opener at LIV Golf Riyadh, the team will sport an array of Primo’s products, including joggers, traditional pants, quarter zips, vests, and classic polos.

Primo’s ethos, encapsulated in the phrase “Golfers are Athletes,” speaks to its commitment to creating athletic-fit apparel for golfers of all shapes and sizes. The joggers alone come in an impressive 40 different size options, accommodating golfers ranging from 5’5″ to 6’5″. Beyond the joggers, the brand offers premium shorts, pants, polos, quarter zips, hoodies, and more—ensuring every golfer can find the perfect fit.

Mickelson, a World Golf Hall of Famer with 57 career wins, including six majors and three Masters Tournament victories, brings immense pedigree to this partnership. At age 50, he made history by becoming the oldest major winner, claiming his second PGA Championship title in 2021 at Kiawah Island. With over 25 years spent within the world’s top 50, his presence adds tremendous credibility to the collaboration.

“Partnering with HyFlyers GC is a huge milestone for us,” said Matty Gay, Founder & CEO of Primo. “Phil, like Primo, is incredibly passionate about the game of golf. His tremendous achievements align perfectly with our brand. Years of hard work have led us to this point, and we are excited to watch the team compete in Primo gear this season.”

Peter Davis, General Manager of HyFlyers GC, echoed this enthusiasm, stating, “We are thrilled to launch our partnership with Primo Golf Apparel. Their commitment to innovation and quality resonates with golfers everywhere. We look forward to accelerating their growth and building their brand throughout the season.”

Golf fans eager to shop the latest styles can find Primo apparel onsite at LIV Golf events, on the LIV Golf website, or directly on Primo’s website.

For updates and exclusive content, be sure to follow @Primo and @HyFlyersGC on social media.

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