PORSCHE’S The Art of Dreams in Miami


The artwork: “Dream Big.” 

With the immersive installation “Dream Big.” by Scottish artist Chris Labrooy, Porsche brings the global initiative “The Art of Dreams” to America for the first time. The piece speaks to the child in all of us and transports us back to a time when our imagination knew no boundaries. Where did we hope our journey would take us? Are we following our dreams? As if rising up from another dimension, the larger-than-life figure inspires us to ask: Where will our dreams take us next?

Conceived and drafted in the virtual world, the artwork ¬¬bridges the gap between computer-animation and physical reality in an impressive way. Standing 11 feet tall above the museum’s beach, it includes a real-life Porsche sports car. “Dream Big.” is on display at the Beach of Pérez Art Museum Miami (PAMM) from November 29 to December 3. The artwork is freely accessible to the general public during museum opening hours from 11am–6pm daily.

The artist: Chris Labrooy

Chris Labrooy is an artist and designer who lives and works in Scotland. His work focuses on the digital space with highly realistic renders of unexpected environments and dream-like situations, often using cars as his subject and muse. He is a long-time friend and collaborator of the brand and an avid Porsche driver himself.

“The Art of Dreams” initiative

Labrooy’s piece is the third commissioned work for “The Art of Dreams” by Porsche, a series of interactive art installations across major cities around the world. It was launched in Paris in October 2021 with the piece “Remember your dreams” by French artist Cyril Lancelin that was since exhibited again in Singapore and Stuttgart. The second commission, the botanical artwork “Everywhereness” by Ruby Barber of Studio Mary Lennox, was on show during Milan Design Week in June 2022. All commissions deal with the motif of dreams from different perspectives. “Dream Big.”, Chris Labrooy’s latest addition to the series, is a fun homage to our childhood dreams.

The Art of Dreams Miami
PAMM Perez Art Museum Miami
1103 Biscayne Blvd., Miami FL 33132

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