Popeyes and Tequila Don Julio Unite to Spice Up Miami’s Game Day

In an electrifying collaboration that brings together two titans of flavor, Popeyes®—the Official Wing of Watching Football—and Tequila Don Julio—the Official Tequila of the Big Game—are set to launch the exclusive Popeyes x Tequila Don Julio Championship Lineup menu. This limited-time culinary experience aims to celebrate football’s biggest game in style, particularly spotlighting the vibrant cultural tapestry of New Orleans, home to Popeyes.

On January 31st, select locations—including one in the heart of Miami at 6800 Red Rd, South Miami, FL—will offer fans a sneak peek at this innovative menu, which blends the fiery essence of Louisiana cooking with the exquisite flavors of Tequila Don Julio Reposado. The headliner, the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, is a celebration of taste, featuring a chicken breast fillet marinated in tequila, enveloped in Popeyes’ signature crunchy buttermilk breading, and topped with tequila lime slaw, spicy spread, and barrel-cured pickles—all nestled between a sweet concha roll, a classic Mexican pastry.

“This sandwich represents a true fusion of our rich culinary heritages,” said a representative for Popeyes. “It’s not just food; it’s a celebration of culture, flavor, and community, especially as we head into the Big Game weekend.”

For those craving more than just the star sandwich, the Championship Lineup includes Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic Wings served with a specialty sauce, and refreshing Spicy Strawberry Hibiscus Flavored Lemonade Mocktails.

Fans in Miami will have the chance to sample these unique offerings ahead of the big game, as this preview event not only celebrates the upcoming championship but also the joyous spirit of New Orleans—a city known for its vibrant celebrations and delicious cuisine.

Starting January 31st and lasting through Game Day on February 9th, fans visiting the newly redesigned Flagship restaurant in New Orleans can indulge in the full Championship Lineup menu, while supplies last. The excitement doesn’t end there; fans unable to make it to the restaurants can still join the celebration remotely. From January 29 to February 9, those ordering through Uber Eats can enjoy a buy-one-get-one-free Chicken Sandwich offer and a $5 discount on Tequila Don Julio products.

Popeyes and Tequila Don Julio encourage football fans in Miami and beyond to celebrate responsibly while indulging in this culinary homage to the flavors of their respective heritages. For real-time updates and more details about this exciting collaboration, fans can visit www.popeyes.com/tequiladonjulio or follow @popeyes and @donjuliotequila across social media platforms.

Whether you’re cheering from your couch or gathering at your favorite sports bar, this unforgettable culinary experience is sure to elevate your Game Day festivities to new heights. Miami is ready to sip, savor, and celebrate the spirit of football season like never before.

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