With the turn of the century, statistical evidence has shown the valuable asset Latinos add to U.S. society’s advancement. Behind this enriched cultural contribution, a need to highlight the consistent development in the political, economic and social areas, has surfaced. In response, “Ponte la Camiseta (Wear the Shirt) by Latin US” will launch its campaign on June 2nd, 2011.Ponte la Camiseta by Latin US will celebrate its launch and celebrity video/photos unveiling with a star-studded and insiders-only function at the posh Spazio Nero Brickell, located at 1421 South Miami Avenue in the downtown Miami, on June 2nd, 2011 from 9:00 to 11:00pm. Surrounded by its modern Venetian styled décor and always inviting atmosphere, guests will enjoy complimentary and custom-made Caipirinhas by Leblon Cachaça and cocktails by L’Chaim Kosher Vodka in order to toast this wonderful occasion. In addition, Marger will perform her new single “Efectos Secundarios/Secondary Effects,” written and produced by Marger, Erika Ender and Fernando Rojo, exclusively for this campaign.
Ponte la Camiseta by Latin US is a philanthropic campaign that hopes to offer humanitarian support, monetary assistance and public awareness to five global charities, while creating a lifestyle that positively promotes Latino’s spirit and culture. The purpose of Ponte la Camiseta by Latin US campaign is to come together not only to express, in a collective front, Latino’s talent within the United States, by honoring and celebrating their efforts, but also to promote a fashionable outlet to gather valuable funds. Therefore, starting June 2nd, 2011, Ponte la Camiseta by Latin US t-shirts will be available for purchase at www.pontelacamisetabylatinus.org. Its 9 cotton t-shirts styles, each with their particular encouraging message, will be for sale to the public on-line only. Its proceeds will go to help aid charities as Rayito de Sol (Colombia) [www.fundacionrayitodesol.org], Educa (Mexico) [www.educa.org.mx] United for Bolivia (Bolivia) www.unitedforbolivia.com, NU3 (Colombia) www.nu3.org.co, RCMA (United States) www.rcma.org and the Movement Saving the Planet with Style.
The campaign promises to offer 100% of the earnings from its online t-shirts sales to help Hispanic children in the areas of health care, education, food and nutrition through these global organizations. By several online sources presently available, including a video, a behind the scenes introduction photo shoot through the magical lens of Nick Garcia and powerful social networks via Facebook@Ponte-la-Camiseta-By-Latin-US,Twitter@PLCbyLatinUS. Ponte la Camiseta by Latin US hopes to be able to transmit a positive message while showcasing a wonderful cause.
“Anyone and everyone will be able to help millions of defenseless children that struggle every day, to bring a little sunshine into their lives. Through Ponte la Camiseta by Latin US, we are encouraging the public to put on the shirt and help those in need.” shares Fashion Box Studio Creative Director and inspirational creator of Ponte la Camiseta by Latin US, Elias Maida. “Ponte la Camiseta by Latin US campaign is a past due debt that society has with the Hispanic community. Backed by our efforts and hard work, we hope to remind the U.S. public to recognize and celebrate the talent, work, effort, values and spirit, Latinos are constantly incorporating into this country.” states Latin US President, Carlos Rincon Gallardo.
This project would not be possible thanks to each and every single individual that believed in the limitless possibilities that Ponte la Camiseta by Latin US will bring to many. Each and every one of these talents has volunteered their time and skills to the matter. First and foremost, Ponte la Camiseta by Latin US collective front relies heavily in the valuable collaboration of outstanding Latin celebrities in the United States. This group is created by fifteen acclaimed celebrities as: Vanessa Hauc (Peruvian Host), Sonia Velásquez (Colombian Host), Mónica Noguera (Mexican Host), Maritza Rodriguez (Colombian Actress), Cynthia Olavarria (Puerto Rican Model), Marger (Venezuelan Singer), Gaby Rivero (Mexican Actress), David Chocarro (Argentinean Actor), Melvin Cabrera (Venezuelan Actor), Jason Canela (Cuban-American Actor), Leonardo Corredor (Venezuelan Actor), Quique Usales (Argentinean, TV fashion consultant), Leonardo Rocco (Argentinean Hair Stylist), Paulo Quevedo (Mexican Actor) y Humberto Carrera (Mexican Host).
Furthermore, Ponte la Camiseta by Latin US production counts with the participation of renowned creative enterprises that have made this campaign become a reality. With Blindlight Studios, D’Escoubet Law, P.L., Fashion Box Studio, Innova Hispanic Advertising, La Fabrica Films, Rocco Donna Hair & Beauty Art, and Mandrake Public Relations, as its creative engine, success will surely awaits. For more information please contact Paola De Castro at paola@mandrakepr.com.