Pilates Addiction, one of America’s fastest-growing fitness franchises, has officially surpassed 200 locations nationwide, celebrating a major milestone. To mark the occasion, the brand hosted an Art Basel-inspired pop-up at Fontainebleau Miami, unveiling its new Aurum—the patented gold WundaFormer—an advanced Pilates system designed for high-performance training.
Set against Miami’s sun-soaked coast, the event showcased the brand’s elevated, results-driven culture, attracting influencers, VIPs, and wellness enthusiasts. The Aurum reformer, which combines a reformer, jump board, ballet barre, and Wunda Chair, will soon anchor upcoming East Coast studios, including West Boca Raton.
Leading the performance-based Pilates movement, Pilates Addiction’s innovative, athletic approach integrates biomechanics, proprietary technology, and premium design—appealing to franchisees seeking a results-oriented, experiential fitness brand.
Sarah Luna, CEO, emphasized that crossing 200 territories underscores a rising demand for elevated, performance-focused Pilates. With over 100 new locations planned for 2026, the brand continues to grow with a focus on community, innovation, and operator success in markets across the U.S.
For franchise inquiries and more information, visit pilatesaddiction.com or follow @mypilatesaddiction on social media.