Perrier Sensorium will be open to all those visiting Art Basel Miami Beach daily from Tuesday, November 29th through Friday, December 2nd, 12pm – 8pm and Saturday, December 3rd, 12pm – 3pm. Perrier flavors will be sampled daily.
For the second year in a row, Perrier® Carbonated Mineral Water will serve as the fair’s official sparkling water partner. With the goal of turning Miami Beach the iconic shade of Perrier green, the brand will host a range of engaging sampling activations and pop-up events throughout the week-long festivities inspired by the brand’s new global campaign, “Feel the Flavor.”
At the Miami Beach Botanical Garden, Perrier will host visitors at their bespoke installation – Perrier Sensorium. Designed by a local Miami studio, Estudio Lava, the chromatic, colorful venue showcases the brand’s daring personality and captures the invigorating experience of enjoying Perrier’s bursting bubbles and twist of flavor. A bar at the center of the installation will encourage guests to sample the wide variety of flavors themselves, either by itself or mixed into an array of highball cocktails.
“As a brand that has been deeply rooted in arts and culture throughout its history, we are so excited to officially partner with Art Basel Miami Beach for the second year in a row,” said Ricardo Ibarra Martinez, Marketing Manager, Perrier US. “This partnership continues our longstanding commitment to the creative community, while offering a chance to inspire attendees through an immersive experience to feel the energy and vibrancy of Perrier.”
Perrier will extend its presence throughout the city with street sampling and pop-up events for all those attending the various arts and culture events on the ground, including a large rooftop takeover of Miami’s Layla Restaurant. Inspired by a Parisian terrace, guests can sip on speciality beverages such as Perrier with a Twist, a combination of Perrier, fruit, and herbs, all while feeling like the bustling Champs de Elysée is right below their feet.
Perrier Sensorium will be open to all those visiting Art Basel Miami Beach daily from Tuesday, November 29th through Friday, December 2nd, 12pm – 8pm and Saturday, December 3rd, 12pm – 3pm. Perrier flavors will be sampled daily.
For more information on Perrier’s activities at Art Basel Miami Beach, follow us on social @PerrierUSA. Perrier is also partnering with The Miami Guide to create a curated map of Art Week. Follow @TheMiamiGuide for the full guide.