Paper Planes, the renowned fashion brand, is set to open its first permanent retail store located at 252 Lafayette Street in Soho, New York City. The store’s theme, “Travel in all its forms and iterations,” promises an immersive shopping experience for fashion lovers.
The grand opening of the store marks a significant moment in Paper Planes’ journey, offering customers exclusive access to future season collections before their online debut. For instance, the highly anticipated Paper Planes Holiday 2023 Collection will be available for purchase exclusively at the retail store in October 2023, ahead of its online launch in November.
Building on their commitment to artistic collaborations, Paper Planes will also showcase new iterations of their Fine Artist Collaboration series. Kicking off with artist Jammie Holmes in August 2023, this ongoing collaboration brings together talented artists and the world of fashion. The store will feature exclusive products resulting from these collaborations, offering customers a truly unique selection.
One notable collaboration to watch out for is the partnership between Paper Planes and acclaimed recording artist Vic Mensa. This collaboration celebrates Vic Mensa’s second album, VICTOR. In Vic Mensa’s own words, “At its heart, this album is a story of redemption, of resilience, of self-love, faith & freedom.” The collaboration showcases both the creative vision of the artist and the innovative design philosophy of Paper Planes.
Customers can look forward to special events such as album signing events with Vic Mensa, allowing fans to connect with the artist on a personal level. Furthermore, the store will offer exclusive merchandise from the NFL x Paper Planes collaboration, demonstrating the brand’s versatility and ability to cater to a wide range of interests.
To provide a sneak peek of what’s in store, images of the collection and current collaborations are below. These visuals capture the essence of Paper Planes’ unique aesthetic, blending elements of travel, artistry, and contemporary fashion.