Overseas Leisure Group launches the Responsible Traveler Challenge

Luxury travel and tour operator, Overseas Leisure Group, is advocating a shift in mindset among today’s traveler by introducing its “Responsible Traveler Challenge” comprising of two industry-first incentives aimed at inducing a higher level of social responsibility when booking and traveling, in order to protect our beloved destinations and hospitality workforce from potential exposure to Covid-19. These pioneering incentives offered by the North American destination specialist also provides the travel advisor with the support and tools they need to promote the importance of being a responsible traveler among their client base.


As an incentive for travelers to get tested, Overseas Leisure Group is offering a $250 credit on each booking after proving that all adults in the travel party have been tested negative for Covid-19 during the 72 hours preceding their departure. The offer applies to all portfolio destinations and travelers can apply their credit towards activities, incidentals or restaurants during their trip. Alternatively, travelers can select to have the credit donated to Partners In Health, an international health care organization helping global communities and those impacted by Covid-19. The monetary incentive initiates a significant call to action for the traveler taking responsibility to protect those they encounter and the environment within each destination throughout their journey.


To supplement this tangible booking incentive, Overseas Leisure Group is the first travel operator to partner with a Covid-19 Screening App, offering an additional tool for allowing the responsible traveler to remain at low risk. The company has partnered exclusively with App provider Entrsafe to offer travelers a mobile method for evaluating their own exposure, symptoms and risk to others from the Coronavirus prior to and during periods of travel. The App will help travelers self-evaluate and “clear” their condition before boarding a plane or checking-in to their final destination, which is now being made available through the Apple App Store or via Google Apps. Travelers will be advised to use the App daily prior to entering a venue or meeting with an experiential guide for example, as part of a wider effort to protect local employees.


“Prior to the Covid crisis, we already had common measures in place that were ultimately best in class,” says Felix Brambilla, CEO of Overseas Leisure Group. “Since March, we have taken further steps to protect clients and vendors. After witnessing the shocking acceleration of Covid-19 cases in my home town caused by a resurgence in tourism, I felt the essential need to put measures in place that ensures travelers take ownership and responsibility for their own risk to others. More innovative practices are now being implemented such as the usage of our self-clearing App, an incentive for those who test prior to travel, financial protection with our Carefree Bookings program, and a strict refund policy which passes laws and recommendations to protect travelers. Our newest incentives have been adopted to call luxury travelers’ attention to how significantly they can impact a destination when visiting an otherwise protected location.”


After witnessing an exponential surge in Covid-19 cases in his remote area of the Florida Keys, Brambilla embarked on a mission to help prevent the traveler from becoming more dangerous than the destination. A unique tech partnership was forged between Overseas Leisure Group and Entrsafe to implement an extra step for the traveler to become self-aware and responsible for protecting the most secluded and sought-after areas of the country. This exclusive partnership, together with the booking incentive, also enables travel advisors to advocate responsible travel among their clients. With the essential help of a luxury travel advisor, the travel enthusiast will find ways to enjoy their journey, discover exciting places to stay and memorable experiences to savor—with minimal risk of exposure and without presenting a risk to others.


Overseas Leisure Group has more than 20 years of experience promoting the U.S as an adventure destination, veering away from urban areas and encouraging visitors to get lost in our incredible wilderness. Since the progressive reopening of traffic across the U.S, the company has partnered with the leading luxury travel companies to design the perfect journey—mixing destination, travel mode and safety protocols. While Overseas Leisure Group continuously monitors how the virus regains force in secluded areas, it wants travelers to participate in keeping the remote areas as safe as possible, while enjoying the abundance of treasures the country has to offer, many of them off the grid.


Overseas Leisure Group recently launched “Discover America,” an alternative luxury travel option to explore the great American outdoors while taking responsible health and safety measures to ensure a minimum risk within the remote wilderness. Developed in response to the steep surge in demand for domestic travel, Discover America offers a series of bespoke Luxury RV excursions that are customized for today’s affluent traveler. Designed to reconnect the travel connoisseur with the natural wonder of our great continent, a state-of-the-art recreation vehicle is paired with an equally appealing inter-state itinerary to create a most memorable cross-country adventure of a lifetime.


For further information on the Responsible Traveler Challenge by Overseas Leisure Group, please contact Lori Kendall on 786.508.3620 or by email at Lori@overseasinternational.com. For more information on Overseas Leisure Group, visit www.overseasleisuregroup.com.


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