OVERHOLT™, THE LONGEST-STANDING AMERICAN WHISKEY BRAND, LAUNCHES A. OVERHOLT STRAIGHT RYE WHISKEY

Overholt™, the longest-standing American whiskey brand maintained continuously since 1810, announces its newest release, A. Overholt Straight Rye Whiskey. Photo credit: Beam Suntory

A. Overholt, the iconic American whiskey brand with a rich heritage dating back to 1810, has launched its latest offering, A. Overholt, celebrating the legacy of Pennsylvania Rye whiskey. By reintroducing consumers to the traditional style of American whiskey using the original 80% rye grain and 20% soft malted barley mashbill from founder Abraham Overholt, A. Overholt offers a warm and deep spice reminiscent of rye whiskey from the 1800s.

The brand, which has persevered through significant historical events including prohibition, is now led by Freddie Noe, the 8th Generation Master Distiller. Noe upholds the brand’s legacy by crafting A. Overholt as a tribute to its industrious roots and commitment to American whiskey innovation. The whiskey is described as a symbol of hard work, grit, and resilience, embodying the spirit of both Abraham Overholt and the Keystone State.

Despite changes in ownership and production over the years, A. Overholt remains a cornerstone of American Rye Whiskey, blending tradition with modern expertise to honor its past and propel its future. The whiskey, originally born in Pennsylvania during the Industrial Revolution, is now crafted in Clermont, Kentucky, maintaining the longstanding tradition of quality and craftsmanship that defines the Overholt brand.

A. Overholt joins the ranks of this beloved, and trade favorite portfolio currently consisting of Old Overholt 4YO, Old Overholt 4YO Bottled in Bond, and Old Overholt Extra Aged Cask Strength. Enjoy A. Overholt neat or on the rocks or in a cocktail such as the Perfect Manhattan or Scofflaw to experience the boldness and versatility of the newest expression. A. Overholt will be available nationwide across the U.S., in-store and find a bottle near you on OverholtRye.com bottle locator, beginning April 2024. For real-time information about A. Overholt follow along on Instagram @BeamDistilling and www.beamdistilling.com.

A. OVERHOLT STRAIGHT RYE WHISKEY | 47.5% ABV | SRP: $39.99

  •  COLOR – Clover Honey
  •  AROMA – Caramel, subtle layers of sandalwood and caraway
  •  TASTE – Brown butter, honeysuckle, clove, seasoned oak
  •  FINISH – Pleasant, Lingering notes of warm rich baking spice

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