Miami Fashion Fest 2010

From Thursday, October 21, 2010 through Saturday, October 23, 2010, Miami will transform into the most fashionable place to be as MIAMI FASHION FEST shows the world what a fashionable city Miami is. During MIAMI FASHION FEST, locals and visitors alike will have the opportunity to experience city-wide fashion events, from top designer personal appearances and runway shows, to styling clinics, in-store retail promotions, fashion photo shoots and much much more. MIAMI FASHION FEST will host a handful of top designers, national media outlets and celebrities to partake in these citywide activities to attract shoppers and the cool fashion crowd to Miami during the third week of October. As part of the three day festivity, fashionistas and Miami’s most beautiful people will come out to play in head-to-toe designer garb to support their favorite shopping spots around town. Retailers will play a proactive role in organizing their own in-store events and promotions to drive traffic into their stores and boost sales, the primary goal of MIAMI FASHION FEST.

Managing Partners Silvio Sulichin and Minerva Arboleya of ASI Marketing conceived this three day annual fashion fest with the intent to make Miami a more fashionably desirable place to live, visit and do business for the fashion industry. They created this annual city-wide initiative to energize the locals and entice the fashion crowd from around the U.S., Caribbean and Latin America to head to Miami for a weekend of triple S’s: Shopping, Socializing and Sun each October.

“MIAMI FASHION FEST is about boosting the economy and coming together in the name of fashion,” say one of the partners. “Miami has everything to be a cool destination: location, sun, beaches, an internationally affluent crowd and world-class boutiques. The beauty of Miami is that most designer brands are represented here through freestanding stores or with a presence in the major department stores around town. We feel strongly that fashion brands such as Diane von Furstenberg, Carolina Herrera, Custo Barcelona, Tory Burch, Nicole Miller, Donald J. Pliner, Max Azria and others who have invested in this market will support their business here by participating in MIAMI FASHION FEST in their own special way,” says Sulichin. Arboleya adds: “Anything we can do to draw attention to the fashion industry and boast retail sales in Miami is consistent with our mission.”

They envision fashion events taking place all over Miami-Dade County, with a concentration of activities in major shopping centers and retail destinations around town. The fashion theme is also adaptable to all lifestyle categories, including restaurants, hotels, nightclubs and art galleries, which are all important partners to complete the weekend experience.

A series of catwalk designer shows such as those seen on the runways in New York, Paris and Milan will close the evening each night followed by energized after-parties to celebrate the passion for fashion.

With the fashion industry at the forefront, MIAMI FASHION FEST is destined for success while retailers and designer will have the opportunity to contribute to the victory in their own unique way.

For additional information or to schedule an interview with the founders, please call (212) 925.3408 or visit, which goes live on May 1st , 2010.

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