The savviest and most influential multicultural bloggers in the country will be treated to a ¡Parranda!, an ultra-hip, non-stop fiesta with Latino flavor.
The Oct. 8 event’s Title Sponsor is Qué Rica Vida — a General Mills platform aimed at empowering Latina women through Hispanic-inspired recipes and tips on family, education and health — in conjunction with three nationally recognized Latina blog publishers: Ana Flores of Spanglish Baby, Melanie Edwards of ModernMami, and Carrie Ferguson Weir of Tiki Tiki Blog.
“With Qué Rica Vida’s generous support and genius party-planning, we have put together a Blogalicious Weekend Party that will forever be remembered,’’ Ferguson Weir said. “We will showcase the Miami Latino flavor for Blogalicious attendees and promise they won’t want to sit down all night.’’
The party will begin at 9:00 p.m. Oct. 8 at the exclusive SET Miami Beach club. Attendees can expect gift-filled bags and giveaways from sponsors, delicious desserts, ¡Parranda! signature cocktails and non-stop music.
“Qué Rica Vida’s mission is to be una amiga para siempre or a friend for life to consumers. The three bloggers sponsoring this event have become wonderful friends to the Qué Rica Vida platform and we are excited to support them by sponsoring this party,’’ said Kim Bow Sundy, senior manager of PR and Multicultural Marketing for General Mills.
Sponsoring ¡Parranda! (which means “big party” in Spanish) continues the outreach and relationship building General Mills began earlier this year when the company invited more than 30 Latina bloggers to the Miami re-launch of QuéRicaVida.com and hosted Latina bloggers in the Betty Crocker Kitchens at company headquarters in Minneapolis. General Mills also is sponsoring bloggers at this year’s Blogalicious conference.
“This is the premier multicultural blogger conference in the country and when we asked key influencers where our company should be, everyone told us this conference was not to be missed!’’ Bow Sundy said.
And neither is ¡Parranda!
All Blogalicious Weekend attendees are invited to attend ¡Parranda! Attendance is limited to 200 and registration is required. To RSVP visit the event site: http://parranda.eventbrite.com