Ruffino, Oasis Bar and Lobby (All-day)
- Ruffino will help the fashion crowd seek some relief from the Miami heat by offering a glass of the newest release of Ruffino’s Lumina Pinot Grigio. A vibrant Italian wine, Lumina bursts with notes of citrus and pineapple, and a refreshing minerality. If you’re in the mood for a rich and fruity red, try a glass of the Ruffino Chianti Superiore.
Swimwear Anywhere, Pool Deck (6:00PM)
Contact: Deborah Hughes Inc. (deb@deborahhughesinc.com) 212-727-2220
- Swimwear Anywhere, North America’s leading privately held swimwear manufacturer, will hold a presentation of its 2011 swimwear collection. Select pieces from the cruise 2011 collections of Carmen Marc Valvo, DKNY Swim, Juicy Couture Beach, Marc by Marc Jacobs Swimwear, Coco Rave, Coco Reef, Beach House and TYR will also be featured in the presentation.
- Designer Carmen Marc Valvo will be in attendance and available for interviews.
Mara Hoffman Swim, Cabaña Grande (7:00PM)
Contact: Emily Bungert, People’s Revolution (requests@peoplesrevolution.com) 212-274-0400
- Mara Hoffman is set to show her “Mara Hoffman Swim” collection on the runway for the second time during the Mercedes-Benz Fashion Week Swim. This season, Hoffman’s muse goes on a mystical journey through the jungle. Expect to see variety of new silhouettes and several new eye-catching and ethnic inspired, bold and colorful prints. In addition, this year Hoffman partnered with Alternative Apparel, known for their vintage soft tees and basics, for a special mini-collaboration for the show.
Poko Pano, Oasis (8:00PM)
Contact: Kristina Lynch, TARA,Ink. (kristina@taraink.com) 305-864-3434 x153
- Poko Pano’s 2011 swimwear collection is an expression of Brazil’s array of intense attractions, landscapes and aromas. Signature prints include heart-shaped patterns representing Paola’s adoration for Brazil, watermelon symbolizing the country’s rich tastes, toucan birds and banana flowers signifying the vibrant scenery, roses and coconut trees denoting the aromatic atmosphere. The brightly-hued color palette includes yellow, red, green, turquoise, black and white. Highlights from the collection consist of handmade metals and mixed textures on sleek silhouettes and sexy cuts.
True Religion Swimwear, Cabaña Grande (9:00PM)
Contact: Kristina Lynch, TARA,Ink. (kristina@taraink.com) 305-864-3434 x153
- True Religion Swimwear collection continues to offer a vintage-Americana, hippie-esqe style to women’s swimwear in a wide variety of colors and prints. Rock n’ roll metal accents dominate the line with western and eyelet fabrics, plaid prints and washed and vintage denim. Men’s styles feature sublimated board shorts with denim construction and embossing; vintage-inspired board shorts, and 60’s prints, a nod to Southern California surfers.
- An after-party will be held at LIV Nightclub at The Fontainebleau at 11:00 p.m. After-party RSVP: 305.864.3434 x 248.
- Celebrities Expected/Invited: Chris Brown is expected to be in attendance in support of his model girlfriend, Jasmine Sanders, who will be walking in the show.
Aqua Di Lara/Qiss Qiss, Oasis (10:00PM)
Contact: Richard Valeriani, (Richard@aquadilara.com) 514-844-9396 x1
Mercedes-Benz Fashion Week Swim will featured designer runway shows and presentations from Mercedes-Benz Presents Designer Trina Turk, White Sands Australia, Beach Bunny Swimwear, Dolores Cortés, Swell Suits Miami featuring Naila, Olasul Oasis and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara/Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.
Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can be accessed via the event lobby on Collins Avenue at 18th Street.