Nicolita, Cabaña Grande (7:00PM)
Contact: Mary Beth Sales, Marmar PR (Marybeth@marmarppr.com) 310-775-5070
- Nicolita Swimwear 2011 collections can be viewed by appointment only on Saturday and Sunday between the hours of 9AM and 6PM.
- Invited VIP guests/Celebrity Attendees: Dancers of the Miami Heat; Music recording artist Trina; Bill Zucker of The Kelsey Grammer Bill Zucker Comedy Hour among many other celebrities expected.
Marysia Swim, Oasis (8:00PM)
Contact: Cece Feinberg, Cece Feinberg PR (cece@feinbergpr.com)
- Marysia Swim collection is inspired by a dream vacation to the islands of the Pacific. An undeniably feminine color pallet of seaweed greens, desert dusts, and rosy clouds are perfect for sunning and traveling through the islands. The collection features a wide selection of bikinis, one-pieces, and cover-ups that are the perfect addition to any holiday. The muted colors and small details are ideal for the stylish, vacationing woman who loves understated elegance. For the runway presentation Marysia is working with MAKE UP FOR EVER.
- Celebrity Attendees: Perrey Reeves and Gabrielle Anwar are expected to attend.
Group Show
Invitation Request: mbfwgroupshow@imgworld.com
Aquarella Swimwear, Cabaña Grande (9:00PM)
Contact: Cece Feinberg, Cece Feinberg PR (cece@feinbergpr.com) 212-939-7265
- Aquarella Swimwear is a fun and fashionable swimwear brand with innovative style and sophistication, the collection combines couture quality and style with superb comfort and fit.
- With a new designer, Véronique de la Cruz, at the helm, the 2011 collection is indeed theatrical and its goal is to make every woman feel sexy and sophisticated. Having grown up with and currently living in a community that takes swimwear fashion very seriously, De la Cruz developed a swimwear collection that is fresh and youthful and exudes a lavish lifestyle accompanied with an affordable price point. The collection will be supported MAKE UP FOR EVER and hair by the TRESemmé team.
Kooey Swimwear Australia, Cabaña Grande (9:00PM)
Contact: Bree Jackson, Wide Eye Communications (bree@wideeyecommunications.com) 323-775-6173
Lisa Blue, Cabaña Grande (9:00PM)
Contact: Jessica Kravets, Kravetz & Company PR (jessica@kravetspr.com) 212-644-0664
- Lisa Blue from Australia brings her unique and beautiful swimwear collection to the U.S. for the first time. With designs ranging from striking authentic, Australian Aboriginal style prints to hot sexy Renaissance art mixed with French lace, the collection epitomizes femininity. Lisa Blue is a pioneer in combining beautiful fashion together with a cause to help preserve our marine environment. Twenty five percent (25%) of the net profit for Lisa Blue is donated towards helping protect the whales and dolphins. www.lisablue.au
Lisa Maree, Cabaña Grande (9:00PM)
Contact: Courtney Porkoláb, Melt Management (courtney@meltmanagement.com) 646-410-0727
- Lisa Maree is a fresh new label launched in 2009 by model Lisa Maree that personifies Australia’s beach culture and the spirit of the summer. The Spring/Summer 2010 and stateside debut collection, ‘Where the Wanderers Go,’ embodies the different personalities of Bondi Beach by crossing sports luxe with resort glam. The range offers a playful array of cut-away monokinis, triangle top bikinis and Boho chic cover-ups. Lisa Maree’s signature retro crochets are seen throughout the collection; with the addition of tie-dyed prints, metallic threading, beading and pure silk kaftans.
Tyler Rose Swimwear, Cabaña Grande (10:00PM)
Contact: Kristina Lynch, TARA,Ink. (kristina@taraink.com) 305-864-3434 x153
- Tyler Rose Swimwear features mix-and-match separates, luminous colors, feminine ruffles, braiding, stripes, lace and crochet detailing. The vibrant showcase of “Sweet Emotion” exemplifies the late 70’s era – early 80’s, where rock n’ roll meets glamour. The 2011 collection embraces the past while engaging the present to create a signature feel one can only describe as a “Sweet Emotion.”
- RSVP: tylerrose@taraink.com or 305.864.3434 x 255. An after-party will be held at The Betsy Hotel – B Bar at 11:00 p.m. After-party RSVP: 305.864.3434 x 199.
Nicolita After Party, (10:30PM- 12:30AM)
Mercedes-Benz Fashion Week Swim will featured designer runway shows and presentations from Mercedes-Benz Presents Designer Trina Turk, White Sands Australia, Beach Bunny Swimwear, Dolores Cortés, Swell Suits Miami featuring Naila, Olasul Oasis and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara/Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.
Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can be accessed via the event lobby on Collins Avenue at 18th Street.